BlogKits Launches World's First True Performance Marketing Network for Bloggers
Global performance marketing firm Forge Corporation Ltd. has acquired BlogKits Blogging Network. Launching world’s first performance marketing network built for bloggers.
(PRWEB) July 13, 2006 -- The billion-dollar affiliate marketing industry has finally caught up with blogging. Forge Corporation Ltd., a global provider of performance marketing solutions, with offices in Johannesburg, Cleveland & Seattle, announced today it has acquired BlogKits (http://www.blogkits.com), a blog network built to help match bloggers with advertisers.
BlogKits was acquired from Jim Kukral, business blog expert, who was also recently appointed to Forge as the VP of Branding & Marketing. He has spent the past 10+ years working in the online marketing and blogging industry.
In a survey produced by BlogKits in 2005, 73% of bloggers agreed that using affiliate links on their website was an acceptable practice. The same survey concluded that the primary reason bloggers use Google Adsense is because “it’s easy” (93%).
“Bloggers want control and ease of use. They want to “place it and leave it”, said Mr. Kukral. "Which is why Google Adsense works so well for them. The reason bloggers haven’t embraced the standard affiliate networks as a viable model is because those networks don’t specifically cater any offers to bloggers. There’s too much clutter going on. Bloggers don’t want to work that hard. BlogKits eliminates that.”
“Google Adsense has been a revolutionary tool for bloggers, and should always stay part of a successful blog monetization strategy. BlogKit's approach is not to recommend to replace Adsense, but to add to it without penalty. We believe there’s a lot more money to be made on a well-matched cost-per-action (CPA) offer for bloggers as opposed to a few pennies per click from Adsense.”
There are challenges of course. Google Adsense still holds a majority of most bloggers’ income generation, and the existing affiliate networks like Linkshare & Commission Junction have thousands of existing merchant/affiliate relationships.
But they don’t have the bloggers. BlogKits does.
“I really like the idea behind Blogkits because anything that can help bloggers earn money fairly, honestly, and easily is a great benefit to the entire blogging community," said Dave Taylor, blogger at www.AskDaveTaylor.com. "I’m looking forward to getting involved with the Blogkits project.”
“Jim brings tremendous affiliate marketing and blogging experience to the table,” said Jonathan Miller, CEO of Forge Corporation, Ltd. “By acquiring and developing BlogKits, Forge now has a unique stable of highly targeted blogs in our network that no other network has. Merchants can join BlogKits even if they have other existing network relationships. We’re not interested in taking business away from anyone; only bringing new business opportunities that they can’t get elsewhere.”
Kukral will be responsible for operating the BlogKits Offerforge Network, including working to recruit and educate new bloggers, as well as assisting merchants with developing creative performance-based offerings.
BlogKits is currently accepting applications for signup from bloggers into the network at http://www.blogkits.com, and is working with merchants to prepare offers for launch, which is set for some time in late summer of 2006.
About Jim Kukral
Jim Kukral knows the online marketing industry from all sides. He is the publisher of ReveNews.com, a thought-shaping group blog focusing the billion-dollar industry of online revenue generation. He has been blogging since 2001 and has participated and or created over 30 professional blogs in his career. Jim has written professionally for Clickz.com and Builder.com, and has been featured in Revenue Today magazine and MarketingProfs.
About BlogKits
BlogKits was created by Jim Kukral in early 2005. Originally, BlogKits was made to help bloggers find new and interesting ways to make money with their blogs. Now as part of the OfferForge network, BlogKits will allow bloggers and online merchants the ability to work together in a reliable and robust network platform.
About Forge Corporation Ltd.
Founded in 2003 by Jonathan Miller, well known affiliate marketing strategist, consultant and public speaker, Forge Corporation Ltd. is a global provider of performance marketing solutions that benefit both advertisers and publishers, with offices in Johannesburg, Cleveland & Seattle.
Forge enables advertisers to distribute online advertising through thousands of targeted websites, newsletters and other online publishers. These relationships are driven by two patented technology ad networks: OfferForge South Africa and OfferForge USA. OfferForge advertisers pay only for performance, which could be measured in sales, leads, visitors, impressions, subscribers or even new unique customers.
The ForgeConsult consulting division specializes in developing and executing affiliate marketing strategies to assist advertisers in reaching consumers more effectively such as affiliate recruitment and affiliate program management.
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