The New Rules of PR

Keep your PR and marketing efforts one step ahead of the competition's. Extend the reach of your news by making sure your team is using “The New Rules of PR.” 

In “The New Rules of PR”, author and online expert David Meerman Scott provides techniques to help your organization implement a press release strategy to reach your buyers as well as the media directly- resulting in more exposure for your news and, ultimately, more results for your business.

With over 150,000 downloads in its first release, “The New Rules of PR” has become a must-have guide for those looking to embrace the new reality of PR and marketing.

“David Meerman Scott is someone that “truly gets it” when it comes to this new space.  David has established himself as one of the foremost Internet content experts with a deep understanding of the importance of online content in building brand awareness and online traffic.”

-David McInnis, Founder and CEO, PRWeb, a Vocus Service