Study Will Chart Changes in Consumer Attitudes & Behaviors Beginning March 2009
Dechert-Hampe Consulting and Strategic Marketing Sciences have announced the formation of a new strategic research initiative, the 2009 Emerging Consumer Consortium (www.emergingconsumerconsortium.com), which will provide the first definitive insights on how the current economic crisis has altered consumer needs, attitudes and behaviors. Designed for manufacturers and retailers, it will provide insights and strategies to address the critical question of what consumers will buy, where and why. The initiative will begin in March 2009 and will continue with segment-based modeling that will be conducted every six months over a two-year period to establish a precise understanding of how customers will evolve in 2010 and beyond. Membership for the Emerging Consumer Consortium is now open. 2009-01-30 |
