Classic Originala Outerware Line Reborn as Custom Jewelry Designs : The Classics Never Go Out of Style

Originala, the mid-century line of high fashion outerwear, has been reborn as a custom jewelry line, featuring classics revived and reimagined for a new generation. In its new incarnation, Originala continues the legacy of creating classic pieces for the family, including charms, cufflinks, pins and pendants.

NEW YORK (Business Wire EON) June 8, 2008 -- Originala's rebirth is the brainchild of creator Tracy Geller-Doyle, heir to the fashion family that owned and operated Originala and was inspired to reinvent Originala shortly after the birth of her son. "Originala is about memorializing family celebrations," said creator Geller-Doyle. "Our pieces empower clients to express themselves and their families to the world in a creative way." www.originala.net.

Disappointed with mass-produced jewelry, Geller-Doyle decided to create personalized pieces made the old fashioned way, including hand engraving and personal touches. Modeling her own creations led to the interest of others and soon she was taking orders for pieces that represented growing families and close friends.

Originala's newest piece, DreamBaby, is a customizable cherub inspired by Jennifer Rubenstein. Rubenstein started off as a satisfied Originala customer and became a Partner in 2007, adding her marketing skills to the mix. The peaceful Italian cherub is adorned with a pink or blue enameled blanket and semi precious stones. DreamBaby is available in sterling silver, yellow or white gold and all pave diamonds. Charm Bracelets, Peace Medallions, DogTags and Family Pins can be personalized and are available in sterling silver, solid 14K gold, solid 18K gold, with semi-precious stones or pave diamonds.

Perfect for any celebratory occasion, New Moms, Birthdays, Bat Mitzvahs, Communions, gifts for a loved one, Originala pieces are available at www.originala.net. Prices range from ($25) to ($2500).

Founded in 1962 as a designer collection of women's outerwear, Originala coats draped the shoulders of society's most fashionable women until closing in 1977. Reimagined as a custom line of family jewelry, Originala maintains the original vision of the Bader family under the creative guidance of granddaughter Tracy Geller-Doyle. Details available at www.originala.net

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