SheFinds.com: Personalized Fashion and Beauty...One Click Away

Google no more...SheFinds.com helps todays mom and career women find style online. Bonus: Shopping Trip to New York City for Spring Wardrobe

(PRWEB) February 5, 2004-- Fashion and Beauty ideas...One Click Away

Whether youre following the stock market, paying your bills, or checking the weather report for that upcoming vacation, the Internet is the go to" place for women with busy lives. But did you ever consider using the Net as your own personalized beauty, trend, and shopping destination?

Google no more...SheFinds.com is todays mom and career womens search engine.

Launched in Spring 2003, by former AOL Beauty and Style Advisor Michelle Madhok, SheFinds (www.shefinds.com) targets women 24-50 years-old who are too busy climbing the corporate ladder to worry about where they will buy the shoes they are climbing in, or stay at-home moms so busy making sure the house is in order, they begin to rely on shopping channels to define what styles and trends are good for them.

Enter SheFinds.com. SheFinds is a weekly newsletter, sent online to time-starved consumers, offering suggestions on how to cost-effectively update a wardrobe and information about what the new must-haves are in beauty and fashion. Think of SheFinds as Carrie Bradshaw from HBOs Sex and the City. Carrie gives insight on love and SheFinds gives insight on the latest trends in both fashion and beauty. Dont worry, SheFinds is not about to rant and rave over Carries over-the-top outfits. SheFinds will help you look hip and stylish with real life fashion.

Even taking this concept one click further, SheFinds.com can also conduct a personalized search over the Net for the best deals in apparel, accessories and beauty products just for YOU. Simply tell SheFinds what you are looking for and in return you will receive an email with personalized results and links to the e-commerce sites carrying the item(s) you requested. In addition, if you are lucky enough, any online coupons that exist within your search criteria are also sent. Call it a pop-up and pressure free" purchase making site.

Michelle Madhok demands that her advice is strictly editorial with honest reviews. She does not push items on the user, as

SheFinds does not carry inventory, her expertise and insight is the main focus. SheFinds is a friendly and trustworthy voice for those who cant go out shopping with the girls whenever they want to. Learning to utilize the weekly newsletter and contacting SheFinds for personalized suggestions will make shopping so much easier and fun to do. Michelle Madhok realized the need for SheFinds when consumers began writing to her as AOL's online columnist "Ms. M's Picks," expressing their desire for online shopping suggestions. Later Madhok conducted research on behalf of AOL that further proved online shopping was an untapped market. In addition, Madhok oversaw the - Womens Audience -- on AOLs Womens Channel" for 4 years so she knows what makes women click".

Combining that knowledge, her strong eye for style and bargains, as well as her previous experience as a personal shopper for her friends, Madhok could not resist turning the service into a business...and of course is excited to help you too!

Bonus: Shopping Weekend in New York City

Come to New York and shop! Many of you have written asking for advice on what to wear and many more of you have written with praise for the SheFinds newsletter. Come spend the weekend with me in NYC and experience the city, fashionista-style! You'll visit the trendy boutiques in NoLita that you've read about in all the fashion mags and cruise the aisles of the three big Bs," Bergdorfs, Bloomingdales and Barneys. As a member of this very exclusive SheFinds group, you'll get special deals and gifts at many of the stores you'll visit. Enjoy a private cocktail party at New York 's best secret designer outlet (if we told you it wouldn't be secret!) where you'll get up to 40% off your purchases on all the brands you'd find at the swankiest of boutiques. Eat at a hot Meat Packing District spot -- an area frequented by downtown celebrities like Sara Jessica Parker, Gwyneth Paltrow and Uma Thurman.

Hurry up and sign-up -- only 16 slots are available.

Here are the details:

Dates: April 9th thru April 11th -- Just in time to get those warm weather wardrobes in gear. April temperatures in NYC are usually in the 50s and 60s.

Included in this package:

Two nights at the Affinia Dumont, featuring the Affinia Fitness Spa -- The Affinia Dumont has a very cool new concept--keep you in shape! Your stay includes a fitness concierge to help you get started.

Want to read more? Click here .

Rooms are plush (and new! The hotel was renovated in May 2003). You'll get a good night's rest on the Affinia Bed," complete with a custom-designed mattress, down-filled duvet and your choice of pillows from the Pillow Menu (choose from Swedish Memory, Hypo-Allergenic and Buckwheat-ooh la la!).

The hotel is located in the non-touristy neighborhood of Murray Hill, just a short walk from the very chic, Morgan's Bar.

Brunch at a cool downtown spot

Light breakfast at hotel

Dinner at a hip restaurant (3 courses and 2 glasses of wine)

Private cocktail party at a hip NYC outlet shop

Two days of shopping tours with Michelle Madhok -- NoLita and Midtown will be covered with a bonus SoHo shopping itinerary to explore on your own

Discounts or free gifts at many of the stores

1 hour yoga class

20% discount at hotel restaurant -- The Barking Dog

20% off spa treatments at the hotel's spa --recently a swarm of big time beauty editors checked in for the Decompression Zone treatment to rid them of computer neck."

Prices are based on double occupancy. If you'd rather have your own room, add $200 to the price.

Sign-up before February 28th and get $50 off (more shopping money!). Round-up 5 or more of your friends to join you for the SheFinds Shopping Weekend, and get $100 off your trip. Please send an e-mail to sales@shefinds.com if you are a group leader and we'll work out your discount

For more information on SheFinds a division of White Cat Media LLC, please contact

Marla Russo of Bella Public Relations, Inc. 212.868.8183 or press@shefinds.com

###