Make Every Day Valentine's Day for Customers & Staff

What's love got to do with business? According to the Customer Care Coach, it has everything to do with building strong customer & employee relationships and ultimately, creating profits. Here's how to make every day Valentine's Day at your organization.

Boca Raton, FL (PRWEB) February 7 2004--As Valentines Day approaches, many companies give customers and staff tokens of appreciation to let them know they care. Customer Care Coach JoAnna Brandi says that thats a great idea -- but the gesture wont come across as sincere if companies dont have trusting relationships with their clients and employees.

She explains, If youre not consistently meeting the customers basic needs for value, quality, reliability and such, and if youre not providing employees with opportunities for growth, connection and balance, a Valentines gift will ring hollow."

Brandi suggests that organizations approach every business day as Valentines Day - an opportunity to show customers and employees that they care - by putting her VALENTINE acronym into action:

V is for Value: When was the last time you took a close-up look at the value you offer to customers and employees? When was the last time you and your team discussed new ways of adding value to the customer experience? Value is at the heart of loyal customer relationships and profits. Create value for your customers every day, in every way.

A as in: Attention! In a world where most people are multitasking, make it your business to pay 100% attention to your customers, what theyre saying, how theyre feeling and what they need. Pay attention to your people -- their needs for involvement and to make genuine contributions to your organization. Giving someone your full attention is one of the best ways there is to tell them you care.

L - all you need is Love... Thats right, love! It makes the world go 'round, even in business. Love in business is about your devotion to the well being of you customers, your staff and yourself. Its all about your caring. And its common sense; customers and employees are more likely to give you their loyalty if they feel cared about.

E for Energy! Pour your energy and enthusiasm into everything you do. Customers love to do business with people with a can do" and upbeat attitude. Co-workers love to be in environments where everyone pitches in, rolls up their sleeves, and gets the job done - without whining or groaning.

N stands for: Nurture your relationships with all your stakeholders. This group includes customers, co-workers, your manager, suppliers, stockholders, the community in which your organization is located and even your industry. Make sure youre always doing your best, and be constantly on the lookout for ways to build trust, show respect, communicate with kindness, and to nourish and grow them.

T is for reach out and Touch peoples hearts before you expect them to reach for their wallets. Loyalty is an emotional attachment. Since customers are usually emotionally attached to their money, youd better be able to meet both their business and emotional needs.

I is a biggie: Integrity. Be able to define it, know what it means and what it looks like to you personally and to your organization. Have it, be it, demonstrate it -- consistently

N - this 'n' is for New Ideas. Industries, technology and communications are changing faster than you can say, Google." If you want to be able to anticipate customer needs, and to provide them with fresh ideas and new solutions you need to think not only outside the box, but also as if the box never existed in the first place. If you value new ideas you have to walk your talk by making time for your team to brainstorm. New, exciting ideas are an important part of what long term professional relationships thrive on these days.

E: choose to provide Exquisite customer care. If you want to stand out in the crowded, competitive business world today, the experiences you create for customers and staff have to be more than satisfactory -- theyve got to be exquisite! After all, employees who receive exquisite care from management are more likely to deliver exquisite customer care.

For more information, visit JoAnna Brandis Customer Care Coach at www.customercarecoach.com, or contact Tracey Paradiso at tracey@customercarecoach.com. The Customer Care Coach is an e-mastery management training course in the Art & Science of Exquisite Customer Care(sm).

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