Dexrex and Verndale Announce Strategic Partnership

Verndale promotes instant message and text archiving services.

Amherst, MA and Boston, MA (PRWEB) June 23, 2008 -- Dexrex and Verndale announce a strategic partnership to develop Dexrex's online business strategy. Verndale is providing Dexrex with internet consulting, web strategy, and search engine marketing services to advance the company's online presence. Verndale will promote marketplace awareness by placing Dexrex in front of their target audiences such as the instant messaging and texting communities. Verndale will also advance Dexrex's online business by managing the development of key online initiatives and promoting future service offerings.

In the past 3 weeks alone, Verndale has helped position Dexrex as an authority in the message archiving space by submitting Dexrex to leading software blogs and news outlets. The story was subsequently posted as a lead article by many reputable sites such as dowloadsquad.com, mashable.com, buzz.yahoo.com, and rimarkable.com. Moving forward, Verndale plans to place Dexrex in front of Myspace, Facebook, and other social networking communities, and will continue to provide Dexrex with online business strategy.

"As a small tech company, Dexrex is happy to be working with a marketing firm that understands our needs," said Derek Lyman, CEO of Dexrex. "Verndale's strategic expertise allows us to focus our attention where it matters most -- on our users and our product."

"Verndale is thrilled to have been selected by Dexrex as their strategic marketing partner", said Joe Zarrett, President of Verndale. "Dexrex is an ambitious and smart technology company - a true category pacesetter. We look forward to helping them realize improved search visibility, social media presence, and conversion."

About Verndale

Founded in 1998, Verndale has helped hundreds of emerging and mid-sized organizations maximize the value of their web assets. Experienced in website design, application development, integration services, and online marketing, the company helps clients meet the challenges of business today in innovative and forward thinking ways. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, Commerce, Search, and E-Mail Marketing platforms. The firm has been recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information visit www.verndale.com.

About Dexrex

Dexrex is an information technology company that provides free consumer and business textual data management services for instant message (IM) networks and mobile text (SMS) messages. The company began in 2005 as a student project at the University of Massachusetts at Amherst. Founders Richard Tortora and Derek Lyman had a passion for improving IM, and helping people to better understand their online interactions. The company's goal is to organize textual communication and make all text portable. For more information visit http://www.dexrex.com.

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