infoTech Niagara Sponsors Marketing Plan Workshop by Marketing Consultant Paul McAfee

infoTech Niagara will sponsor a combined seminar and workshop by Paul McAfee on March 3rd and 4th. The seminar and workshop will take place at the EDS office, 25 Northpointe Pkwy #A, Amherst, NY. Both events run from 8:30 am until 11:00 am.

Buffalo NY (PRWEB) February 10, 2004 --- InfoTech Niagara, today announced it will sponsor a combined seminar and workshop on March 3rd and 4th by Paul McAfee. The seminar and workshop will take place at the EDS office, 25 Northpointe Pkwy #A, Amherst, NY. Both events run from 8:30 am until 11:00 am.

This two-part seminar reveals the elements of an effective marketing communications plan and the communications tools that will help generate sales," said Brian Griffin, executive director, InfoTech Niagara. We developed this program with Paul McAfee to help marketing practitioners and business development professionals in companies that sell to other businesses (B2B)."

In 2002, McAfee co-founded eXubrio, LLC, a management consulting firm with offices in Buffalo, San Francisco, and Tel Aviv. His consulting services include providing marketing management support to companies seeking to accelerate their sales growth. He currently has clients in Western New York, Baton Rouge, Louisiana, and Minneapolis, Minnesota. McAfee also sits in a pro bono role of Entrepreneur in Residence for the University of Rochester, Office of Technology Transfer.

Attendees will learn how to evaluate their existing marketing communications plan and re-build it to generate more sales; how to implement and measure the results of their plan; and a process for continuous assessment and improvement of marketing communications processes," McAfee explained. Attendees will get a set of simple-to-use tools to improve the revenue-generating effectiveness of their marketing communications activities."

The seminar on Wednesday March 3rd is open to anyone. The workshop on Thursday March 4th is open to attendees of the March 3rd seminar. For information on pricing, and to register, prospective attendees should visit http://www.infotechniagara.org/Flyers/040303MarketingSeminar.htm/, or send an email referencing the event to rsvp@infotechniagara.org.

About InfoTech Niagara

Formed in 1998, infoTech Niagara is a rapidly growing consortium of multi-sized software, hardware, telecommunications companies, government and economic agencies, and educational institutions. The purpose of the organization is to address various industry-specific issues such as workforce availability, industry image, technology transfer, networking, access to financing, and attracting new business to the region.

Since infoTech Niagara's formation, workforce development has been a top priority. Much time and effort has been spent on related initiatives, including the formation of an Education and Workforce subcommittee; internship and human resources forums; an online job databank; and working with local colleges, universities and school districts to implement IT curriculums. For more information about infoTech Niagara, visit http://www.infotechniagara.org/

About Paul McAfee

Paul McAfee is an innovative leader with a history of increasing revenues. As a Principal and Co-founder of eXubrio, LLC, Paul brings more than 25 years of executive level sales and marketing experience to client engagements. He has held global executive positions in the USA, England, and Canada. Pauls prior consulting clients include Kodak and Danaher, as well as start-ups such as: TelePacific, a Los Angeles-based telecommunications company; NewMindsets, an e-learning company; Cognigen, a bioinformatics company in the life sciences segment; and Trustfile, a business tax software company. For more information about Mr. McAfee, visit http://www.exubrio.com/

Contacts:

Brian Griffin

Director, InfoTech Niagara

+1 716-856-8123 x239

www.infotechniagara.org

Paul McAfee

eXubrio, LLC

www.exubrio.com

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