Pittsburgh Marketing Communications Firm Offers Relief to E-mail Marketers

M4 Communications, Inc. has created a check-list of best practices to build a new or enhance an existing subscriber e-mail list. This is a new best practices study of how to enhance your list, taking into consideration the CAN-SPAM Act.

Pittsburgh, PA (PRWEB) February 19, 2004--What is the most important item on an e-mail marketers mind? Having the right list, says Sue Duris, President of M4 Communications, a full-service marketing communications firm that helps high-tech and nonprofit clients develop and implement their marketing strategies to target, reach, and convert the right customers.

Marketers know that there are three keys to an effective e-mail marketing campaign -- the list, creative, and the offer. But if you dont have the right list, you can forget about the creative and the offer, as they dont matter. Going after the right target audience is the first key," says Duris in an American Marketing Association report released this week.

To assist e-mail marketers, M4 Communications, along with Balance Studios, an interactive solutions provider in Green Bay, WI, has created a checklist of items companies can do to establish a prospect list or expand an existing one. With e-mail list attrition at more than 35%, according to latest industry averages, a list of 100,000 names can quickly dwindle down to 65,000. And with the CAN-SPAM Act, the first federal anti-spam bill, effective as of January 1 this year, e-mail marketers are becoming nervous.

The CAN-SPAM Act makes it mandatory that all e-marketers use e-mail and e-marketing best practices to ensure they are protecting their customers and soon-to-be customers," Duris notes. Using best practices, such as acquiring e-mail addresses at point of sale and publicizing a newsletter online and offline, will go a long way in ensuring your prospect/subscriber list can quickly be increased, which could ultimately lead to increased revenues. In addition, once you receive that oh-so-valuable piece of online real estate, known as an e-mail address, be sure to deliver and give subscribers what you promised -- e-mail communications or a newsletter that is informative enough to help them in their personal or business lives.

About M4 Communications, Inc. Founded in 2001, M4 Communications, Inc. is a full-service marketing communications firm to technology companies and nonprofits. The company helps its clients develop and implement the right strategies to communicate the right message to the right target market. Based in Pittsburgh, PA, M4 specializes in delivering marketing and communications, advertising, strategic planning, and fundraising solutions to its clients. For more information, call 724-314-3176 or visit the web site at http://www.m4communications.com.

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Contact:

Sue Duris

M4 Communications, Inc.

724-314-3176

www.m4communications.com

sduris@m4communications.com