richSOB.com/richDOB.com: A Pair of Powerful Web-based Quantitative Portfolio Selection Tools are Inaugurated with a Free Introductory Offer

At a time when millions of investors have taken greater responsibility for their own investment decisions with internet-based brokerage accounts, when repeated evidence has come to light casting substantial doubt on the underpinnings of the research recommendations that have been published, richSOB.com and richDOB.com bring to bear accessible web-based tools to help investors chart rational, timely, and explicit investment decisions. While no tool and no investor will always be right, the secret is found in improving the odds.

Baltimore, Maryland (PRWEB) February 23, 2004 - At a time when millions of investors have taken greater responsibility for their own investment decisions with internet-based brokerage accounts, when repeated evidence has come to light casting substantial doubt on the underpinnings of the research recommendations that have been published, richSOB.com and richDOB.com bring to bear accessible web-based tools which can help investors chart rational, timely, and explicit investment decisions. While no tool and no investor will always be right, the secret is found in improving the odds.

richSOB.com and richDOB.com provide such a platform, in a straightforward and friendly format, with powerful and incisive feedback attuned to the individual investor's expressed requirements. The tools adapt themselves to the individual's style of investing and risk-taking. Different investors will get differing results but the web sites work hard to explicitly present the risks and provide mechanisms for the user to weigh the merits of their own risk-reward relationship. Each investor can find their own "sweet spot," the region which maximizes their own considerations of gain weighed against risk tolerance and investment requirements. By partnering with a quantitative tool, investment choices tend to be more sharply defined, rationally-based, and sustainable.

Making an investment decision isn't a one-time event. Markets and circumstances change. Stocks come into and out of favor. Subscribers should continue to monitor their investment decisions and be prepared to take profits or cut losses when the rationale for holding a stock can no longer be supported. The salient information generated by the web sites provides a context in which such judgments are facilitated. A patient, long-term investor may choose to stick with an investment even though the original rationale no longer seems to be sustained by fresh analysis; a trader eyeing maximum leverage of capital may elect to immediately trade out the stock. In part it's a question of one's appetite for riding a roller coaster.

The underlying stock selection engine has on occasion displayed what can be understandably mistaken for prescience in identifying developing situations in the past. Among such situations documented in a timely way are Enron when that stock was trading in the 60-80 range, Citigroup/Sears (several weeks after the recommendation to buy Sears and short Citigroup surfaced, it was announced that Citigroup was buying Sears credit card operation), Worldcom, Ford, Priceline, American Airlines, AT&T, Vaxgen, Lucent, Circuit City, Ask Jeeves, CNET, and McDermott. With repeated usage and by carefully following the metrics generated, users tend to develop an impressive market sense.

To inaugurate the service, new subscribers are being extended a 10-day free trial, followed by a 30-day money-back offer if they wish to terminate their subscription during that initial subscription period. Investors can log on by visiting either web site using the temporary password 'guest'. The offer will expire at the end of March 2004. After the free trial, a funded subscription plan is in effect with charges directly tied to usage. Further details and help screens are available onsite.

It may be difficult to believe that investment tools so capable as richSOB.com and richDOB.com could actually exist, stand up in actual usage under fire, or be so readily available. As the adage goes, "The proof is in the pudding." Start cooking! The day of the individual investor has arrived.

For additional information, contact chiefSOB@richSOB.com.

About richSOB.com and richDOB.com

These web sites were inaugurated following almost two decades of a major analytical development effort by David Turetsky in pursuit of a proprietary quantitative model to facilitate improved investment decision-making. Long before the headlines brought disquieting news about manipulated earnings, dubious research, and shady practices, Mr Turetsky set out to bring the discipline of quantitative decision-making and the power of modern computers to bear on the task of making investment judgments in murky circumstances with imperfect and necessarily incomplete information. Mr Turetsky's background in the financial services industry goes back over 25 years. His pioneering work with computers reaches back to the mid-1960s. He has degrees in Computer Science and Quantitative decision-making.

CONTACT INFORMATION:

David Turetsky, chiefSOB

richSOB.com/richDOB.com

410-499-7614

http://www.richSOB.com "Power to the Investor"

http://www.richDOB.com "Smart women making smarter investment decisions"

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