New Free Search Engine Optimization Instructional White Paper from Paul McAfee at www.paulmcafee.com

Consulting firm paulmcafee.com introduces a new free white paper on Search Engine Optimization (SEO) at its website, www.paulmcafee.com.

Buffalo, NY (PRWEB) March 2, 2004 --- Buffalo-based marketing consultancy Paul McAfee (paulmcafee.com) introduces a free white paper on Search Engine Optimization (SEO) basics for all companies. The goal of Search Engine Optimization for businesses is to make certain that a prospective customer finds a companys website when he or she is searching for information on a future purchase. Too many companies dont understand how to make their Websites more visible to search engines. The white paper, Search Engine Optimization: Maximizing your Websites online presence," explains how to do this in simple terms. The paper also covers the use of pay-per-click search optimization using services like Google AdWords and Overture.

The new SEO white paper covers the basic information companies need to know to make their Websites more effective as sales and business development tools," said Paul McAfee, owner of paulmcafee.com. We study search engine results for our clients and often find that even the most important search terms dont find their sites." The white paper is available to read or download for free at http://www.paulmcafee.com/services/white_papers/

Smart organizations tie Website content and search optimization closely to marketing goals. They integrate their Websites with other elements of their marketing communications mix. Too often, companies marketing plans dont include sufficient use of their Websites. And companies Websites often dont effectively communicate their value propositions.

Grace Lazzara wrote this white paper for us," McAfee said. Grace provides media relations services for several of our consulting clients, helping our clients communicate professionally while managing tight marketing budgets."

About Paul McAfee

Paul McAfee is an innovative leader with a history of increasing clients revenues. As owner of paulmcafee.com and a Principal and Co-founder of eXubrio, LLC, Paul brings more than 25 years of executive level sales and marketing experience to client engagements. He has held global executive positions in the USA, England, and Canada. Pauls prior consulting clients include Kodak and Danaher, as well as start-ups such as: TelePacific, a Los Angeles-based telecommunications company; NewMindsets, an e-learning company; Cognigen, a bioinformatics company in the life sciences segment; and Trustfile, a business tax software company.

For more information about Mr. McAfee, visit http://www.paulmcafee.com/

For eXubrio information, visit http://www.exubrio.com/

Media contact:

Paul McAfee, Buffalo, NY

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