Searchfeed.com Employs Anti-Phishing Measures

Seachfeed.com counteracts phishing with implementation of email authentication process and cross-referencing technology.

Bridgewater, NJ (PRWEB) March 25, 2004--Searchfeed.com has employed pre-emptive measures against phishing attacks, a form of credit card theft (identity theft) emerging over the Internet. As a leader in search engine marketing, Searchfeed.com recognizes the potential risks of doing business online and has developed security measures to protect advertisers, affiliates and Internet users.

When it comes to doing business on the Internet, proper security procedures are critical. At Searchfeed.com we take preventative measures to protect our clients personal information," states Bill Loss, Searchfeed.com CEO.

Searchfeed.com currently implements various key practices to ensure the security of advertisers, affiliates and Internet users. An Email Authentication process is used to verify a consumers valid email address before private information is disclosed. Additionally, Searchfeed.com has internal and external controls to prevent sharing of information among business units. By deploying technology that cross-references account and login information, the company catches non-typical user behavior.

At Searchfeed.com, we recommend following a few basic steps before dealing with an online company. First, understand a companys policies prior to releasing information or completing an online form. Also, be sure to take note whether your Web browser has confirmed a 'secure' session with the Web site to ensure your personal information is being encrypted," ended Loss.

According to recent statistics produced by the Anti-Phishing Work Group (AWPG), Phishing attacks have risen 52% since December 2003. For more information or other current industry statistics, visit www.antiphishing.org.

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Contact Information:

Tiffany Guarnaccia

Public Relations Coordinator

866.722.9951 x205

PR@Searchfeed.com

About Searchfeed.com

Searchfeed.com, a leader in Pay-per-Click search engine advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with more than 8,000 leading Web portals and regional Internet service providers, Searchfeed.com's advertising network exceeds more than 360 million queries monthly. For more information about Searchfeed.com, visit www.Searchfeed.com