Refined, Polished Razor Debuts on Newsstands with Its May 2004 Maverick" Issue

America's Definitive Men's Lifestyle Magazine Sharpens its Look, and Editors Vote the 30 Most Powerful Men in the World

New York (PRWEB) April 7, 2004 --- Readers will encounter a refined, polished version of mens magazine Razor when the May 2004 issue debuts on newsstands April 23rd. The May issue will unveil a more targeted, stylistic approach. Published by Razor Media LLC, now in its fourth year, Razor is taking its original message and honing it in order to focus tighter on the interests and aspirations of a more selective, educated male magazine reader.

In perfect accordance with this objective, Razor chose the ultimate self-made man, Donald Trump, for the cover of its May issue. Readers will enjoy the corresponding feature and one-on-one interview, The Resurrection and Ascension of Donald Trump," which delves into the success, failure, and triumph of Americas favorite boss. Appropriately, May is also Razors Maverick " issue in which the editors count down the 30 Most Powerful Men in the World."

The magazines message is remaining the same, it is the approach that is being polished and tightened up," says Publisher and CEO Richard Botto. We are targeting a very particular demographic of men that none of the other books in our category are reaching. This format will allow us to reach todays successful, self-motivated male with a clearer, more definitive voice. Likewise, it will sustain the growth weve seen in recent months."

The latest Audit Bureau of Circulation (ABC) statement revealed Razor has met with notable growth in both single copy sales and overall circulation. There has been a 32% increase in overall circulation in the 2nd half of 2003 versus the first half of the year. The magazines latest circulation statement places Razor at 247,748. Single copy newsstand sales were up 8.6 % in the 2nd half of the year, versus the first. Subscriptions are up 34% at 231, 770, from 172,783 just six months prior.

More so than ever before we want to distance ourselves from the pack," states Botto. I have always envisioned Razor as a stand-alone title within the mens category, unique in its readership."

The decision was made as much for our dvertisers as for our readers," says Botto. This is an effort to provide our advertisers a direct outlet to a more desirable consumer, the most coveted male consumers out there today - professional, affluent, success-driven men."

While other magazines within the genre have altered their editorial with a nod towards the laddie books, Razor is taking strides in the opposite direction. By sharpening its editorial focus Razor will reach a more distinctive

reader, ultimately making it a more socially viable title.

This is not a departure from what we have been doing, but rather a more focused approach towards it. Our editorial has always been based on uncommon individuals and ntelligent stories and presenting them to an educated reader," says Editor-in-Chief Craig Knight.

Published monthly, with double issues in July and December, Razor provides a definitive guide for the diverse passions of todays ambitious man. Each issue features unique coverage in the areas of business and finance, world-class travel and entertainment, as well as the latest selections and perspectives in fashion, politics, and technology. The May 2004 issue will hit newsstands Friday, April 23rd.

Media Contact:

Wendy Coleman

(480) 596 -- 3218

wcoleman@razormagazine.com

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