Lamkin Selects nParallel to Develop a Point-of-Purchase Merchandising Solution for Golf Specialty Retailers

nParallel is Designing an Engaging Brand Experience to Increase Sales

MINNEAPOLIS --- April 7, 2004 --- nParallel announces that it has been chosen by Lamkin Corporation, manufacturer of high-quality golf grips, to create and craft a merchandising system to showcase its product line at golf retailers, communicate the Lamkin brand at the point of purchase, and boost sales. The nParallel program includes strategic brand development, creative design, fixture fabrication, logistics management, warehousing, and distribution of the solution to retailers.

nParallel brings us proven creativity and experience in golf product merchandising," says Scott Crane, Lamkins marketing director. They deliver solutions that fulfill design intent and achieve marketing objectives." Lamkin, headquartered in San Diego, Calif., has been designing and manufacturing the worlds best-performing golf grips since 1925.

If golfers pick up a Lamkin grip, they experience firsthand the companys commitment to improving their game," says Megan Diamond, director, market strategies, nParallel. Were developing a brand touchpoint solution that will capture customers attention, define their experience at the point of sale, and prompt a purchase decision."

About nParallel

Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company -- a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.

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