Nubella Releases Inaugural Issue of the N Booklet

Publication features mix of health-oriented articles, recipes and coupons

Dallas, TX (PRWEB) April 12, 2004--Nubella LLC, an innovative direct marketing firm catering to consumers interested in improving their personal health, has released the inaugural issue of the N Booklet, a 48-page publication designed to help consumers start living healthier lives.

The N Booklet was designed to fill a niche within todays ever expanding health-conscious market: a monthly publication that combines high-quality editorial content and recipes with health-oriented coupons and advertisements. The inaugural booklet is being mailed, free of charge, to the first 500,000 people who opted to receive it through eDiets Inc. (www.ediets.com), Nubellas premier distribution partner. The April/May 2004 Booklet includes articles on health, nutrition, exercise, and well-being; recipes; and coupons from such companies as Tropicana and Welchs.

"After the success of our pilot booklets, the demand of our inaugural release is direct testimony to the level of interest for products that are focused on making consumers more healthy," stated Matthew Combs, CEO of Nubella. "The response we have received from leading product manufacturers has been extremely positive, many of whom have taken the initial step of testing our booklets for possible inclusion into future promotional planning. Delivering a relevant and high-quality offering to consumers asking to receive the booklet each month is allowing our clients to maximize their marketing dollars."

Nubella distributes the N Booklet only to those consumers to have signed up at www.ediets.com, www.getwiththeprogram.org, or www.nbooklet.com. To date, N Booklet recipients consist primarily of women, most of them between the ages of 18 and 42. Nubella continues to sign-up new Booklet recipients at a rapid pace, and anticipates mailing to more than 1.8 million unique recipients in 2004.

Nubella is also updating the N Booklets website (www.nbooklet.com) to allow consumers to change their address, complete the Nubella Reader Satisfaction Survey, refer a friend, or submit comments and feedback for future issues. The site will be launched by April 15, 2004.

We encourage our readers to give us their honest feedback on this first issue of the N Booklet," said Barbara Bourassa, the N Booklets Editor-in-Chief. We want to know what todays consumers are confused about with regard to health, nutrition, fitness and well-being. Our goal at the N Booklet is to provide the answers in clear, easily understood terms from experts consumers can trust."

About Nubella, LLC

Nubella, LLC is based in Dallas, Texas. Founded in 2002, the company is dedicated to helping improve the health and nutrition of all consumers. The Nubella booklet and Bill of Health concept is a first-of-kind offering aimed at educating consumers about their overall nutritional intake, while at the same time, educating each consumer as to various methods and opportunities that exist to improve their personal health.

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More information is available at http://www.nubella.com or http://www.nbooklet.com