PinkCalyx.com Launches 24 Karat Gold Same-Sex Wedding Ring

Internet jewelry retailer specializing in unique, artist designed jewelry creates a custom wedding band designed to celebrate gay marriage.

Philadelphia, PA (PRWEB) August 9, 2008 -- Same-sex marriage may be a relatively new freedom for some American couples, but it has been a life-long dream for many to celebrate love and the special bond two people have with each other. Until recently, gay couples could only aspire to a legal marriage ceremony, but as states overturn bans on gay marriage, more and more couples are looking for unique ways to say "I do".

"I was thrilled when PinkCalyx.com received its first customer inquiry for a pair of men's wedding bands, but I was also surprised that the couple chose our website", explains Sherry Kumar Simon, founder and president of the online jewelry retailer. "Being a small business, it is not easy to compete against Internet giants, who receive the lion's share of traffic from jewelry shoppers".

Yet, after some competitive research, Simon realized that there is a large void in the wedding jewelry industry that isn't being served by the traditional jewelry outlets. "I was stunned to find out that the gay community is not being courted by Internet giants like BlueNile.com nor by brick and mortar outlets." Knowing that PinkCalyx.com was founded to serve shoppers looking for jewelry that is modern, unique and not available mass market, Simon decided to create a wedding band to celebrate gay marriage.

"The best thing about my job is that I have relationships with the most talented designers in the world, so I partnered with Constantine who specializes in pure, 24 karat gold jewelry. We came up with a design that is organic, hand-made and absolutely exquisite" says Simon as she describes the new unisex wedding band that is custom made for each wearer.

The Pink Calyx 24 karat gold wedding band is now available at PinkCalyx.com as well as several partner websites.

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