Redefining 'Corporate Sensibility,' Stepping Out In Style by Day and Night Saffron Rare Threads Debuts Versatile Fall/Winter 04 Line

Saffron Rare Threads weaves a taste of sophistication with a hint of the exotic in their debut Fall/Winter '04 line, created for the irreverent downtown girl by day, with a penchant for an enticing social life by night.

San Francisco, CA (PRWEB) April 20, 2004--Saffron Rare Threads weaves a taste of sophistication with a hint of the exotic in their debut Fall/Winter '04 line, created for the irreverent downtown girl by day, with a penchant for an enticing social life by night.

The inspiration for the line draws on the lives of women who balance work, travel and play with equal flair," said Priya Saraswati, Saffron Rare Threads founder. We created a line that is sophisticated, timeless, with subtle hints of the exotic in beautiful linings and fabrics, and a fashion forward sensibility."

Investment banker turned fashion designer, Priya Saraswati went from the boardroom to the cutting room. Teaming up with Creative Partner, fashion designer Yugala Priti. The two women discovered a common thread with their exposure and upbringing in India. Influenced by the rare quality of the saffron spice, the two take their inspiration from the workmanship and vivid hues of Indian fabrics, and incorporated cross-culture appeal to design the line based on the exclusivity and uniqueness of saffron threads.

The Devi Top, a collared invisi-zip blouse with cuffs, zips up for the boardroom and unzips for an evening in the cocktail lounge, pairs perfectly for a sleek look with the signature Ananda jacket, made of Italian printed, non-wrinkle, stretch fabric with an easy drape and iridescent taffeta lining expressing sophistication, with flair.

More unique details are coming in the Spring/Summer '05 collection. A reversible wrap dress with a contemporary pinstripe on one side that can also be worn as an exotic dress with rich silk and block print," says Yugala Priti. The uniqueness is in the details, which will be revealed and reflected in the flirtations of the upcoming Spring/Summer line."

Saffron Rare Threads draws on the lives of modern day muses, contemporary women spanning the globe from Milan to London, New York to Los Angeles, and San Francisco to Delhi - a corporate attorney, investment banker, international aid worker, or entrepreneur. Priya and Yugala conceptualized the line that represents the life of the girl on the go looking for a timeless style that will confidently carry her to her next appointment, or the next time zone.

Visit www.saffronrarethreads.com

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About Saffron Rare Threads:

Inspired by the worlds most coveted spice, Investment Banker turned fashion designer Priya Saraswati and creative partner, designer Yugala Priti created Saffron Rare Threads. The unique and worldly spice originally used to dye lace, linen and silk influences the Saffron line, offering structured silhouettes with feminine lines and a timeless appeal. Hints of the exotic, from luxurious fabrics and vivid hues to unexpected and sophisticated details add a taste of international elegance to ones wardrobe.

Media Contact: Amy Cunha, BigPicture PR, +1.415.284.9889. or acunha321@aol.com.