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WebLink Software and American Alliance of Service Providers form strategic alliance.
Press Release
2/10/2000
For immediate release
Virginia, USA / Ottawa, Canada
The American Alliance of Service Providers announced today that WebLink Software Corporation has become the first major sponsor of AASP and that AASP will offer WebLink's WEBwise software platform to its members. The AASP, recently formed as an organization through which independent Internet Service Providers could band together to compete more effectively, feels that WEBwise is an excellent product to bring Internet advertisers and Internet users together in a positive, productive and user friendly manner.
"While there will always be premium, subscriber paid providers, WEBwise will be one of the products that will help in the inevitable transition from the user-supported internet service to the sponsor-supported service much like today's commercial T.V. and radio," says Association President, Russ Ferguson. "We are very pleased that they have chosen to support us and our member ISPs."
The WEBwise user interface allows for almost 500 advertisers to offer their goods and services to internet users in a discreet, non-intrusive manner while also enabling the user to browse the Internet in a more comfortable and logical fashion. WEBwise also features a set of built-in personal productivity tools designed to help organize the user's daily activities.
"WEBwise is to the Internet what Windows was to DOS a few years back," says Stephen Tunks, President and CEO of Ottawa-based WebLink Software Corporation, developers of the WEBwise program. "With WEBwise, the user can surf the Internet if he or she wishes, but more importantly, can also take advantage of the many commercial offers presented in a logical, categorized manner and have direct access to those which catch the user's interest." Unlike banner advertising, the non-intrusive commercial messages presented in WEBwise are viewed at the user's discretion. Once installed, WEBwise allows sponsor messages to be updated regularly via the Internet, thereby offering fresh information on a continuous basis. The program also offers advertisers the opportunity to include sound and full-motion video, one of the first in the industry to do so.
Russ Ferguson comments, "By offering the WEBwise interface, we are accomplishing our objective of providing to our members "value-added" services for their subscribers since the program is free of charge to the end user. At the same time, we are assisting our members in generating revenues that they could never obtain on their own. AASP can now present a united front to the industry and provide a solid, viable platform for national, regional and local commercial sponsors, while at the same time giving users a useful, productive program through which they can enjoy their computing and Internet experience."
For more information contact:
Russ Ferguson - russ@aaserviceproviders.org website:
or Steve Tunks - stunks@weblinksoftware.com website: www.WebLinkSoftware.com
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