It's All About The Fans for Tenth Street Entertainment, Eleven Seven Music, and Fancorps Tenth Street Entertainment and Eleven Seven Music In Conjunction with Fancorps Launch Street and Viral Marketing Teams to Support Mötley Crüe, Crüe Fest, Buckcherry, Papa Roach, Sixx:A.M. and Drowning Pool Efforts. Dallas, TX (PRWEB) August 14, 2008 Recognizing the importance of communicating and connecting with the artist's fan base, Tenth Street Entertainment and Eleven Seven Music have enlisted Fancorps to launch branded street teams on behalf of some of their high profile artist roster. Fancorps will work with the innovative and forward thinking management company and record label to enhance their grass roots marketing and viral campaigns for Mötley Crüe, Crüe Fest, Buckcherry, Papa Roach, Sixx:A.M. and Drowning Pool among others. The new street teams are administered by Fancorps in conjunction with the label and management staff to streamline the relationship with the bands' most passionate fans. Missions are deployed to the team members for a variety of tasks such as online viral networking and grass roots promotion in their hometowns. Using Fancorps' "Street Team Management Community" application to organize and manage the teams targets, the process of communicating with members is based on a number of demographics such as their location, activity level, age and gender. "The philosophy of Tenth Street Entertainment and Eleven Seven Music is to begin all of our campaigns using research and the core fan base to build a platform for our records. Fancorps has built and can reach precise communities to support and spread the word about our artists and their projects. Studies show us that most people are influenced to buy music, concert tickets, and other band assets by word of mouth. In conjunction with our new media, touring, marketing, merchandising and publicity departments, Fancorps helps us reach this important population directly." comments Allen Kovac, Founder and CEO at Tenth Street Entertainment and Eleven Seven Music. "It's been really exciting watching these teams take off," says Fancorps' Director of Marketing Tony Edwards. "The members are so excited to be involved and spreading the word, and the timing could not have been better with the new Mötley Crüe album, Crüe Fest and as Buckcherry and Papa Roach gear up for their highly anticipated recordings." Adds Bailey Vance, Director of New Media at Tenth Street Entertainment, "Fancorps is integral in supporting the life of a record, and challenging the traditional model of how music lives not only on the internet, but in specific communities. From handing out posters and stickers at each of the Crüe Fest shows, to spreading mp3s and music videos from Motley Crüe, Buckcherry, and Drowning Pool, and distributing them amongst any means possible, the passion of a fan is unrivaled and is what separates Eleven Seven artists from the rest in the music industry. Fancorps is an amazing platform to reach these people in an organized and effective manner." This partnership provides a unique experience for team members to access behind the scenes information and exclusive content as rewards for their help in promoting the bands. Having independent teams for each artist and the additional team for the tour itself gives the fans options they appreciate while providing Tenth Street and Eleven Seven with a platform to work directly with the fans while receiving important feedback directly from the grassroots level. For more information, please contact G.I. Sanders at Fancorps, and Jill Siegel at Tenth Street Entertainment and Eleven Seven Music. For Artist and label information visit media.10thst.com/presskits About Tenth Street Entertainment:
Tenth Street Entertainment also encompasses Eleven Seven Music, the #1 Independent active rock label (according to Mediabase and industry trade Radio & Records). The label ranks among the top five performing rock labels, controlling up to 25% of the rock charts since its inception in January 2006. About Eleven Seven Music:
About Fancorps:
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