Hi-Media Direct and I-Network join forces to create Europermission A European direct email marketing program

Hi-Media (http://www.hi-media.com), A leading European Advertising Network and listed on the Nouveau Marché of Euronext Paris and I-Network (http://www.i-network.com), the Spanish and Latin American leader in interactive direct marketing, launch together Europermission (http://www.europermission.com) a 50-50% co owned Joint Venture. It will in primarily operate in countries where Hi-Media and I-Network have already offices : Sweden, Germany, Belgium, France, Spain and Portugal

(PRWEB) April 28, 2004 -- Hi-Media (http://www.hi-media.com), A leading European Advertising Network and listed on the Nouveau Marché of Euronext Paris and I-Network (http://www.i-network.com), the Spanish and Latin American leader in interactive direct marketing, launch together Europermission (http://www.europermission.com) a 50-50% co owned Joint Venture. It will in primarily operate in countries where Hi-Media and I-Network have already offices : Sweden, Germany, Belgium, France, Spain and Portugal

In years 2002 and 2003, offers in the direct marketing industry have changed towards more and more demanding" services and the European regulation environment regarding privacy laws tend to be more stable. Hence, taking into account the interactive direct marketing industry had reached a maturity stage, Hi-Media and I-Network have decided to launch this ambitious initiative that should be profitable for both web sites editors and advertisers

Europermission aims at:

-offering to web site editors a top-notch and easy solution to collect qualified e-mail and mail adresses in full respect of European and local privacy laws and an additional way to generate revenues through the brokering of these data files.

-creating the first Pan European opt-in data base which will be proposed to advertisers by Hi-Media, I-Network or the web sites owners in some cases. To starts with, Europermission will be linked with the 1.5 million European profiles already collected by Correodirect, the Spanish program fully owned by I-Network.

-offering the advertisers the first Pan European one stop shop for their direct marketing operations on a data base cleaned and updated on a daily basis in order to maintain the top tier response rates.

Through this service, Hi-Media strengthen its positioning on the direct marketing industry, and adds a new service to its range of tools that help websites convert audience into revenue.

The Joint Venture will allow I-Network to expand its email marketing capabilities throughout Europe piggy backing on the technology developed in house in the last three years and Hi-Media´s strong local presence in Europe.

About Hi-Media:

Hi-Media is a services company specialised in digital media, operating in five countries. Hi-Media is France's leading independent interactive media sales house, and ranks third in Europe. The company has also developed a comprehensive range of tools and services in online and offline direct marketing and mobile multimedia services/micro payment devices.

The company is listed on the Nouveau Marché of Euronext Paris. Euroclear code: 7598. Market maker: Oddo Pinatton.

About I-NetworK:

I-Network is a privately held interactive direct marketing firm based in Madrid, Spain. The company founded in 1997 is the leading player in permission email marketing in Spain and Latin America with over.5 million active addresses in the database. I-Network has developed state of the art email marketing technology with a powerful data hygiene process that allows the company to guarantee consistent response rates on email marketing campaigns.