Siteworx, Inc. Director of User Experience Selected to Present at the 2008 Web Experience Forum

Giovanni Calabro will present, The Transformative Power of the Web Experience, on Wednesday, October 15th from 10:30 - 11:15 a.m.

(PRWEB) August 17, 2008 -- Siteworx Director of User Experience, Giovanni Calabro, has been selected to present at the 2008 Web Experience Forum.

The panel session titled, The Transformative Power of the Web Experience, will discuss innovative companies that are transforming their industries. Each, along with their agencies has used the Web experience to drive new customers to their products and services and has left traditional players behind in the dust. The session will look at how technology and business models combined with an emphasis on user experience online can shake up an industry and transform it forever. The session is scheduled for Wednesday, October 15th from 10:30 - 11:15 a.m.

Siteworx is a full-service Web strategy consultancy with deep expertise in user experience, product development and Web design. As Siteworx Director of User Experience, Mr. Calabro leads a team of Experience Architects. He currently serves a diverse client base including leading media, news and publishing companies.

Prior to Siteworx, Mr. Calabro led and energized the design team responsible for Washingtonpost.com, including driving the user experience strategy, conducting in-depth user testing and analysis, developing user interaction models, personas, and interactive wireframes. He also organized coverage and coordinated design strategy for special projects such as "Sitewide Redesign," "Iraqi War," "Elections 2004," and "D.C. Sniper Coverage" for Washingtonpost.com.

About Siteworx, Inc.

Siteworx is a full-service Web strategy consultancy with deep expertise in user experience, product development and Web design. From mobile Web and social media strategies--social networks, blogs, RSS--to content management, enterprise search and analytics solutions, Siteworx delivers improved performance through award-winning designs, streamlined information architecture, and easy-to-manage technology. Its roster of clients includes AOL, The College Board, Discovery Communications, National Geographic and U.S. News & World Report. Learn more at http://www.siteworx.com.

About the Web Experience Forum

The Web Experience Forum is a first-of-its-kind event that synthesizes all aspects of the web experience - business, sociological and technical. Appealing to business and information technology (IT) executives, the conference features some of the leading thinkers and practitioners of the web experience. Launched by Gomez, Inc., a leading provider of web application experience management services, with exclusive media sponsorship from Internet Retailer magazine and other web experience vendors, the Web Experience Forum takes place Oct. 14-16, 2008 at the Boston Park Plaza Hotel & Towers in Boston, Mass. More information, including the full conference agenda, venue, and other details can be found at www.webexperienceforum.com.

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