New Tool for Businesses to Enter Government Market Launches

TargetGov launches Government Buyers Guide, the first searchable online database of federal, state, county, local and school purchasing agents.

ELKRIDGE, MD (PRWEB) May 3, 2004 -

– For years, companies seeking to do business with the government have had to spend hundreds of hours searching for contract opportunities and the procurement officers in each department who make purchasing decisions. Now, a new automated online portal, TargetGov, (http://www.targetgov.com)provides all the information a business needs to develop contacts in the federal, state, county, local and school government purchasing offices for Maryland, Virginia and Washington DC.

The TargetGov online database, the Government Buyers Guide, is the first comprehensive database searchable by several areas and is continually updated. The launch of TargetGov and its online database marks the first time businesses can search and reach the people who make buying decisions in the government, regardless of any RFPs or contracts up for bid. The Government Buyers Guide is the next generation of The Government Buyers Directory previously offered by Marketing Outsource.

The database lists more than 3,000 individuals in 600 government agencies. Users of the Government Buyers Guide can search by type of agency, organization name, category of product or services bought, or state. Results pull up full contact information for each individual, including email, fax, phone and address.

The Government Buyers Guide currently lists federal agency contacts, and state, county, local and school government officials for Maryland, Washington DC and Virginia. TargetGov is currently building the database for other states, and will include listings for all 50 states later this year. The TargetGov Government Buyers Guide includes complete listings for all jurisdictions of the Department of Homeland Security, including offices in Georgia and California. It’s the first database to catalog government buyers in the federal government’s newest agency.

TargetGov and the Government Buyers Guide solve a common problem and address several issues for businesses that want to win government contracts. “The government is a huge untapped potential business source for thousands of small- and mid-sized businesses in the area, but it can be harder to network and break into that market than the private industry,” said Gloria Berthold, President and CEO of Marketing Outsource Associates, parent company of TargetGov.

“It’s a more competitive environment and the same rules of business apply: Marketing and name recognition is important, and you have to build an awareness of your company before the purchasers issue an RFP or need to buy. TargetGov and the Government Buyers Guide make it easy to set up those initial contacts and to continue with regular marketing,” Berthold said.

TargetGov also provides full-service marketing solutions geared towards government officials. TargetGov’s custom marketing solutions include marketing strategy development; marketing campaign design; scheduling and fulfillment; marketing collateral design, including brochures, web site design and content; marketing campaign development including letters, emails, faxes and phone scripts; and full-service fulfillment services, including sending emails, faxes and direct mail.

More information on TargetGov and the Government Buyers Guide is available at http://www.targetgov.com, including free sample access to the government database.

About TargetGov

TargetGov launched on April 20 as a complete solution for businesses to market and do business with government agencies. TargetGov’s Government Buyers Guide is the first fully searchable online database that lists specific people in government agencies who make buying decisions, regardless of whether there’s an RFP or contract out for bid. TargetGov also provides marketing services, automated mail, email and fax programs, tips on approaching government buyers and outsourced marketing assistance. The Government Buyers Guide was built off of the Government Buyers Directory, an online, searchable database offered by Marketing Outsource Associates, Inc. for the past two years. Berthold, as president of Marketing Outsource Associates, Inc., saw a need for companies to create regular marketing programs and reach decision makers at all level of government. After researching and gathering the information for the Directory, Berthold officially launched it as a service of Marketing Outsource Associates, Inc. In its second year, demand for the Directory continued to grow, and Berthold saw an opportunity to launch a business focused on marketing to government agencies. TargetGov is a division of Marketing Outsource Associates, Inc.

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