red TANGENT Named to Bestselling Author Seth Godins 2004 Bull Market Directory

Guidebook of 500 Innovative Companies and Freelancers to Make May Debut

Newport Beach, CA (PRWEB) May 6, 2004 --- Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of red TANGENT in his 2004 Bull Market Directory, a resource for connecting organizations with some of the worlds most creative thinkers. In early 2004, Godin issued a call for entries seeking the worlds most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature red TANGENT and is expected to reach more than one million people (Godins Unleashing the Ideavirus was the most downloaded e-book in history).

Red TANGENT has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively," commented Godin. Red TANGENT has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull."

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

To be included in the 2004 Bull Market Directory and receive recognition from a respected thought leader such as Seth Godin validates our commitment to providing extraordinary services on a daily basis, pushing our clients to be remarkable," commented President Gerard LaFond.

Godins Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godins new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.

For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto www.sethgodin.com/bullmarket or contact Samantha Oehl at 410-367-2700 x14 or samantha.oehl@warschawski.com.

About red TANGENT -- (www.redtangent.com) red TANGENT is a Buzz Marketing Agency specializing in Interactive Communications. Founded in 2001 by a group of veteran Internet and Marketing professionals from companies such as: Microsoft, Saatchi & Saatchi / Team One, Media Revolution, Citysearch.com, and Ticketmaster.com, this diverse team of professionals has developed several unique online marketing methods that are well suited to building brand awareness and valuable word-of-mouth Buzz. red TANGENT has led successful campaigns with clients such as Kraft Foods, TV Guide, Ubi Soft Entertainment, Vivendi Universal, NASCAR, and Balance Bar.

About Seth Godin (www.sethgodin.com)

Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 Speakers for the Next Century" by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the Ultimate Entrepreneur for the Information Age" by BusinessWeek.

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