This June, Honor Effective Communications Month by Communicating Credibly

In these days of information overload, employees find it difficult to decide which information is honest, important, and reliable. This often results in information being ignored or rejected. How can a company communicate important information so that employees will listen, and more important, believe the message?

(PRWEB) May 12, 2004 -- Unfortunately, its not uncommon for an important memo to find its way into an employees circular file." In these days of information overload, employees find it difficult to decide which information is honest, important, and reliable. This often results in information being ignored or rejected. How can a company communicate important information so that employees will listen, and more important, believe the message? Business Performance Expert Pamela S. Harper has the answer: by activating a communications plan that is customized to your organizations unique communication style.

Theres a big difference between transmitting information and communicating credibly," says Harper. While the former may get your message across, the latter builds on this so that your messages meet your audiences needs and accomplish the results you want. This requires concentrated effort to sustain over the long haul."

Harper asserts that companies need to consider many factors when it comes to corporate communication. No matter how you choose to communicate with your target audience, they will decide whether to trust the messages," says Harper. To establish and maintain credibility with your audience, you need to consider your messages 1) Suitability to the audience, 2) Frequency and 3) Consistency. Additionally, how you send information to people is equally as important as the content itself," says Harper. What you select has to be appropriate for the audience youre trying to reach, and no solution is perfect." Harper recommends a combination of emails, written memos, company-wide meetings, internet or intranet postings, focus groups, newsletters and one-on-one conversations.

Through her experiences as an internal and external consultant to leaders of entrepreneurial, mid-sized, and Fortune 500 companies, Harper has identified the seven common roadblocks that snarl business performance as well as the keys to unlocking them, such as to communicate credibly. Her strategies have helped leaders transform their business initiatives into high-performance results.

Pamela S. Harper shares strategies and techniques for keeping your business on track and setting up an effective process for monitoring and adjusting in her book, Preventing Strategic Gridlock®: Leading Over, Under, & Around Organizational Jams to Achieve High Performance Results (Cameo Publications, $19.95, ISBN 0-9715739-4-8). For a review copy, please contact David Josephson at 1-866-372-2636 or send an e-mail to Marketing@cameopublications.com.