Destiny Group Introduces Award Icon for Employers to Distinguish Themselves as Military Friendly"

Just in time for Memorial Day, employers can officially distinguish themselves as Military Friendly" by placing a small award icon on their own career gateway page and in various advertisements. Former and transitioning military personnel can watch for this icon that, when clicked, will take them to specific job opportunities set aside for veterans. The award icon and special coding is 100 percent free, compliments of The Destiny Group, an advocate of former and transitioning military personnel seeking employment. The press release below provides full details; please do not hesitate to call with any questions. Respectfully, Bill Gaul 619-696-8700

Destiny Group Introduces Award Icon for Employers to Distinguish Themselves as Military Friendly"

San Diego, CA (May 13, 2004) -- The Destiny Group (www.destinygrp.com), operator of a network with more than 40 veteran-specific career sites, is proud to announce a free new feature that enables employers to proudly identify their organization as a "Military Friendly Employer," by displaying a small icon on their own career gateway. The icon will link directly to job opportunities set aside by the organization for veterans, sending responses directly to those HR managers.

"So far, over 3,600 employers have taken us up on our offer to distinguish themselves as 'Military Friendly," states Bill Gaul, president and CEO of The Destiny Group. "Creating this standardized icon was a natural next step, so that organizations could proudly display their intentions on their own website career gateway. Both large and small employers are anxious to identify proven performers with core values such as a strong work ethic, discipline and teamwork, plus hard-to-find skills, free relocation benefits, and reasonable salary demands. Employers also need to meet diversity initiatives without paying the per-head fees customary with third-party recruiters, and smart employers are increasingly starting to develop home-grown military recruiting programs."

A prime example of a Military-Friendly Employer is Dynamic Sciences, a government contractor that prefers to hire former military individuals whenever possible. We are looking to fill several air traffic control positions, and the military training is perfect for what we need," states Ralph A. Rockow, Chairman, Dynamic Science Inc, plus its the least we can do to show our appreciation for those that help keep this country free."

Another example is John Allen, director of HR for the Radisson Hotel, Sacramento, "We are delighted to be one of the first employers distinguishing ourselves with this new Military Friendly icon since transitioning service members have served us well in the past and we are always eager to welcome these proven men and women into our organization. We are truly 'Military Friendly' in every sense of the word. We have and continue to employ veterans in almost every department and level of our company. They serve their country and our guests with continued distinction."

The special icon and coding is available at no cost to direct employers simply by clicking on the AWARD link on our home page. The unique code to display the icon will be emailed immediately upon registering for their use, without any obligation. Unlike many government-sponsored sites that are weighted down with regulations and requirements, The Destiny Group has taken great care to make functionality easy for both the jobseeker and the employer. Transitioning and former military personnel are anxious to find employers willing to not only accept them, but to welcome them into their organization. This "Military Friendly Employer" icon is the latest free tool in the Destiny arsenal for employers to reach veterans with.

Diversity recruiting remains a top priority for leading employers, even when hiring is not rampant," states Gaul. By tapping the military market, employers can benefit from diversifying their workforce with proven candidates, while also doing the right thing. Displaying this icon will be a badge of honor for employers, and allow those candidates meeting the right criteria to not get lost in the HR maze that exists on some corporate websites, creating a streamlined approach for veterans to gain proper visibility."

"If an employer is serious about welcoming veterans to their ranks, they need to display the icon, since it's free," Gaul adds. "There is no excuse not to."

About The Destiny Group

The Destiny Group (www.destinygrp.com) has been selected for three consecutive years as one of the "50 Best" employment websites, and is the only member of the Top 50 with a military focus. Led by noted author and military recruiting "veteran" Bill Gaul, The Destiny Group is on the GSA schedule and has been endorsed by leading universities, and several key veteran associations for their free services and assistance to veterans. The Destiny Group is privately held.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.