Clarium Launches SEO Practice

Clarium Consulting today Announced a new Practice area in Internet Search and Product Marketing

FORT LAUDERDALE, FL (PRWEB) May 24, 2004 -- Clarium Consulting Corporation (http://www.clarium.com) today announced new search engine optimization (SEO) marketing services. The service will provide all areas of brand marketing optimization and search consulting to major corporations worldwide.

Search Engine Optimization is quickly becoming the primary vehicle for product marketing. The industry is young, yet commanding any range of costs from entities bringing products to market. Many corporations conduct SEO in-house, while others put their entire MIS operation at risk by trusting small operations overseas. Clarium sees this challenge, and is now positioned to match its global channel of highly experienced Internet and marketing resources, with a US led project management team. It really provides a win/win situation for Fortune 500 companies that want to optimize their sites and products, yet dont want to put their MIS, or investment at risk by moving this area overseas." Rob Vazquez, chief executive officer, said in a statement.

Search Marketing is further complicated by the fact that many engines frequently change their algorithms. It is like playing a cat and mouse game. Therefore, to be successful a consulting group needs to own a dedicated practice that can constantly update their approach, as the major robots do. Robots like GOOGLEBOT, and Yahoo are very particular in their indexing methods, and consistently change ranking preferences.

The initial Clarium SEO Practice will be managed by Adam Fitch. Adam has a long consulting history of product launch with multinationals in Fortune 500, and Global 1000. He recently returned to the US from assisting a large electronics manufacturer launch wireless products throughout Japan, Singapore, and South Korea.

"Adam is the ideal leader for our Search Marketing group. We didnt want to bring in a technical manager for this practice, but rather a person that understands the business of Internet product launch, our channel of highly skilled SEO resources will report to him. Collectively our clients will be very successful." Rebecca Scott, COO and practice manager said.

About Clarium

Clarium is a recognized leader in specialized data warehouse and business intelligence consulting. With offices throughout the Americas, Caribbean, and Europe they combine highly skilled resources with multinational projects. Clarium is a privately held Corporation delivering expert deployment services for products like COGNOS, Hyperion, and SAS.

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