Nubella Announces Strategic Partnership with Online Nutrient Information Provider NutritionData.com

Nutritional database and search tools now available to N Booklet readers

Dallas (PRWEB) June 3, 2004--Nubella LLC, an innovative direct marketing firm catering to consumers interested in improving their personal health, has announced a key strategic partnership with Nutrition Data Inc. (www.nutritiondata.com), the leading online provider of nutrition information and simplified nutrient analyses for common foods, healthy recipes, and mainstream restaurant meals.    

The partnership with www.nutritiondata.com will offer all 'N Booklet readers a wealth of nutrition-related data and analytical tools designed to complement the articles, recipes, and coupons found in each issue of the 'N Booklet. The information and data delivered by NutritionData (ND) is gathered primarily from the Unites States Department of Agriculture (USDA) as well as from a variety of published and unpublished sources. The data can be found with just a few quick keystrokes and is presented in a clear and highly graphic manner.

We are very excited about this partnership," stated Matthew Combs, founder and CEO of Nubella. NutritionData has done online what Nubella has been successful in accomplishing offline. These two companies are a solid complement to each other, and represent an ever-expanding collection of unique tools for consumers seeking to live healthier lives. This partnership will help to further deliver added value and information of the utmost quality to both 'N Booklet recipients and NutritionData visitors."

'N Booklet readers can use NDs Nutrient Search Tool to create lists of foods that are low in carbohydrates, high in protein, or that match any other dietary restrictions or goals; or use the sites Caloric Ratio Explorer to find foods that have a specific ratio of carbohydrates, fats, and protein. The web site also offers a 5-Star Search Tool where users can see the foods that ND rates the highest; a Custom Entry Tool, where users can analyze foods that aren't in ND's database; and the Food Additive Identifier, which helps consumers translate confusing ingredient labels. Any of the data found on the site can be emailed to a friend using the sites Email a Friend feature.

Today, over 300,000 people visit www.nutritiondata.com each month, with over 2.5 million total page views. Over the last six months, the site has experienced a 170 percent increase in number of unique visitors, and a 212 percent increase in total monthly page views--all with no marketing or asserted promotional efforts.

Nubella provides high-quality educational materials that will enhance our users' nutritional knowledge," states Ron Johnson, Founder and CEO of NutritionData. Through this partnership, we hope to maintain our industry superiority, increase the size of our audience, and expand our service beyond what is offered today."

As part of the agreement, visitors will be able to sign up for the 'N Booklet at the www.nutritiondata.com web site, while www.nbooklet.com and www.nubella.com visitors will have access to the same set of tools offered by NutritionData. Furthermore, each 'N Booklet will include a variety of NDs nutritional information and analysis.

NutritionData brings to Nubella a powerful set of tools that are a perfect complement to N Booklet content," said Barbara Bourassa, Nubellas Editor-in-Chief. This site tells you what's good and bad about the foods you eat, and helps you select foods that best meet your dietary needs. This is a extremely easy-to-use and important tool for making positive change in your life."

Integration efforts are underway; at the same time, the two companies continue to explore additional avenues for partnership.

About NutritionData.com:

NutritionData is based in Phoenix, Arizona. Founded in 2002, the companys original goal was to aid friends and family in their ongoing search for health and nutrition information, while also serving as a way of giving something back to a world that has treated its founders well. As the company has evolved, todays goal is to make nutritional information more accessible and understandable to all. NutritionData takes pride in the ability to deliver food composition data in the most useable format, with the fewest number of clicks and keystrokes.

About Nubella, LLC:

Nubella, LLC is based in Dallas, Texas. Founded in 2002, the company is dedicated to helping improve the health and nutrition of all consumers. The Nubella 'N booklet and Bill of Health concept is a first-of-kind offering aimed at educating consumers about their overall nutritional intake, while at the same time, educating each consumer as to various methods and opportunities that exist to improve their personal health.

###

More information is available at http://www.nubella.com, http://www.nbooklet.com, or http://www.nutritiondata.com