Luxury Marketing Brand Agency, J. Winsper & Co. Launches North American Campaign for Youngs Brewery, of Wandsworth UK. Youngs Brewery now has 12 oz. bottles to meet North American consumers needs.

J. Winsper & Co., a full-service brand agency with extensive luxury marketing experience, has released the new creative for Youngs Brewery, a company that has been continuously brewing beer since 1581 and claims to be the oldest brewery in Britain.

Providence, RI (PRWEB) June 3, 2004--J. Winsper & Co., a full-service brand agency with extensive luxury marketing experience, has released the new creative for Youngs Brewery, a company that has been continuously brewing beer since 1581 and claims to be the oldest brewery in Britain. The thrust of the effort is to introduce that its innovative product line (Oatmeal Stout, Double Chocolate Stout and Special London Ale), is now available in four packs of twelve-ounce bottles. Youngs Brewery has historically sold in one-pint sizes only.

The campaign will be predominately print ads that are slated to appear in All About Beer, Ale Street News and Celebrator Beer News, and will target beer connoisseurs and people in the beer trade.

"We wanted the creative message to leverage Youngs heritage as a very distinguished British brand while connecting to American beer drinkers familiarity and comfort with 12 oz. bottles," states Jeff Winsper, president, J. Winsper & Co. "The campaign uses the same clean and sophisticated look as past campaigns, however its telling a broader story not just about the value of the new flavors, but about the new '4 packs of 12 oz. bottles' offering."

The launch ad reads, Leave it to the British to find a new way to contain themselves. Youngs new 12 oz. bottles." Other headlines include, Britain makes yet another concession to America" and Grab a little Brit by the neck." The work can be seen at www.jwinsperandco.com/experience within the packaged goods category section.

The Agency has extensive luxury marketing, brand advertising and marketing expertise with client experience that includes Aston Martin, United Bank of Switzerland (UBS), Cannondale, and Raytheon Aircraft (Beechcraft & Hawker), to name a few.

J. Winsper & Co. (www.jwinsperandco.com) is a full-service brand advertising and marketing communications agency. It provides honest, compelling, integrated communications that accelerates our clients business during times of discontinuous change. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. Client experience includes Aston Martin, UBS (United Bank of Switzerland), Cannondale, Raytheon Aircraft, Store 24/Tedeschi Food Shops, and high-tech experience with Full Armor, Liquid Machines, and Information Builders.