Philippine News and TouchHome Networks join forces to bring New Services to Filipino Americans

New partnership between Philippine News and TouchHome Networks will strengthen the cultural between the Filipino American and the Philippines. New technology expected to increase the awareness to the market clout of the FilAm.

San Francisco, CA (PRWEB) June 4, 2004---The Philippine News (www.philippinenews.com) have entered into a Technology Agreement with Redwood City, California based TouchHome Networks (www.touchhome.net), to research the needs of the Filipino American and develop Web Services dedicated exclusively to service the needs of the Filipino American Community. Under the terms of the agreement, TouchHome will leverage its Internet Portal Technology, developed in concert with leading Philippine companies, to bring world-class products and services specific to the FilAm, to the Web under the brand name PinoyHome.com. These products and services will be co-branded, leveraging the strengths of both the Philippine News and PinoyHome.com.

According to Rod Danao, Philippine News Vice President for Marketing, The Philippine News, being the only nationally circulated Filipino American newspaper in the United States, provides name brand clout as the exclusive provider for original editorial and content relevant to the needs of Filipinos in the U.S. and Canada. Filipino Americans continue to grow in market clout. They are the second largest Asian ethnic group in the United States and Tagalog (Filipino language) is the 3rd most spoken language at home in California. We are here to meet their expanding needs."

And according to Tarny Perkins, Founder and CEO of TouchHome Networks, Working with Philippine News, we have done extensive research into the needs of the Filipino community in the U.S. Its clear that the needs of the Filipino-American are not being met. And based on their compelling needs and pent-up demand, well deliver new, exciting services to the community."

Aside from being a gateway to Philippine News Online, Pinoyhome.com will provide services through key verticals including online banking, e-commerce, charity, entertainment and community-based services.

For the first time were leveraging the best technology available out of Silicon Valley to bring services that are second to none to the Filipino online community," said Steve Thomas, co-founder and Chief Technology Officer for TouchHome Networks.

The first set of many product offerings from the partnership are expected to be launched at PhilippineNews.com and PinoyHome.com during July 2004.

About Philippine News:

The Philippine News is the leading publication for reaching Filipinos in North America and is the most effective voice to express their needs and aspirations. Philippine News is not only the only Filipino American newspaper with a national circulation, but its coverage is unique and special; with a nationwide network of news correspondents and contributors, Philippine News alone offers comprehensive and intelligent editorial content that addresses the communitys news and information needs. With its expanded online edition, Philippine News now reaches even more Filipinos in North America and across the globe.

About PinoyHome.com:

PINOYHOME.COM is a member of the TouchHome Network, dedicated to creating the worlds first Internet portal network targeted specifically at immigrant populations living away from their friends and family. PinoyHome.com, the homepage for the US-based Filipino is the gateway for the US-based Filipino to assist their friends and relatives in the Philippines. Tarny Perkins, one of Asias Internet pioneers and Steve Thomas, an ex-Netscape visionary, founded PinoyHome.com.