trueAnthem Puts Levi's® 501® "Live Unbuttoned" Campaign Up for Grabs with a Jonathan Clay trueWidget

The next iteration of Levi's "Live Unbuttoned" campaign launches virally today with Jonathan Clay's trueWidget www.trueanthem.com/jonathanclay, a sleek music player developed by trueAnthem that lives on social networking web pages and can be passed virally from friend to friend.

San Francisco, CA (PRWEB) September 10, 2008 -- The next iteration of Levi's "Live Unbuttoned" campaign launches virally today with Jonathan Clay's trueWidget www.trueanthem.com/jonathanclay, a sleek music player developed by trueAnthem that lives on social networking web pages and can be passed virally from friend to friend.

Fans of Jonathan Clay and Levi's simply "grab" the trueWidget and drop it onto their websites, thus bringing his music and the already famed "Live Unbuttoned" campaign to life on their own web pages.

"It's exciting when a brand like Levi's sees the viral power that a trueWidget can bring to their campaign," said trueAnthem CEO Brad Barnes. "Bands are experiencing as much as 20 degrees of separation from each widget grabbed - a number which continues to exponentially grow. Incredible brand loyalty is forming around the fully integrated campaigns now launching, with fans feeling a sense of social responsibility to pass them on."

trueAnthem allows fans to play, download and easily pass along music from their favorite bands to their friends via its proprietary trueWidget. The Levi's "Live Unbuttoned" Jonathan Clay trueWidget comes fully loaded with 10 exclusive free music tracks, an audio message from Jonathan, and two exclusive videos. Limited Levi's promotional offers will be introduced in the coming weeks to further promote the viral campaign. Each song is introduced with customized, 8-second Levi's 501 trueAds created and mixed by Clay with links back to the Levi's site included in the trueWidget.

"Jonathan Clay embodies the spirit of the Levi's brand," said Megan O'Connor, Levi's senior manager, Internet Marketing. "trueAnthem's viral platform is a perfect fit for the social nature of both our campaign and core demographic. "

Also debuting today are five new songs added to the popular Ryan Huston trueWidget, which has experienced12 degrees of pass along with sponsor 3J Workshop. Fans can grab it at www.trueanthem.com/ryanhuston. The Nashville-based triple elemental band Industrial Ghetto Metal (IGM) also launches its trueWidget today with 6 songs and sponsor Blockbuster, which can be grabbed at www.trueanthem.com/IGM.

About Jonathan Clay

Jonathan Clay's music connects with today's viral generation. His songs have aired on MTV's The Hills, Newport Harbor, and The Real World, as well as ABC's Lincoln Heights. He has completed five national tours and played over 200 shows in the last few years. His trueWidget includes acoustic versions of songs from his "Back to Good" and "Whole New Me" albums, and can be grabbed at www.trueAnthem.com/jonathanclay.

About trueAnthem

Based in San Francisco, Calif., trueAnthem is a unique, advertiser-supported, online music distribution, promotion and marketing company focused on the monetization of social networks. As a music label for the modern ages, trueAnthem provides online and offline services to promote both independent and signed talent. The company's success strategy leverages the viral nature of information distribution on the Internet through social networking, making trueAnthem a leader in the new world of online music.

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