Active Parents Growing Market for Baby Retailers Baby Sherpa Great for Families' Summer Vacations

Retailers are catering more to active families and are even setting up areas in their stores for jogging strollers and active parents gear. Summer Time is the time of the year where gear and shops focus turns to families travelling and their needs for gear carrying solutions.

(PRWEB) June 7, 2004 -- Active and Travelling Families and Love 4 - in - 1 Diaper Backpack

Active parents, hungry to simplify their lives, are eating up Baby Sherpa -- the first 4-in-1 diaper backpack to hit the North American marketplace.

In fact, many retailers are catering directly to active parents with special in-store displays featuring gear for families on the go.

Dads (or soon-to-be Dads) especially love the sporty look and efficient 4-in1 combination of Baby Sherpa," said company CEO, Heather Campbell-Dewar. And, with summer here many families are travelling and going to amusement parks,outdoor events and activities, Baby Sherpa is an active family favorite and 'must have gear'.

Baby Sherpa is a high quality, hands-free performer that outpacks the competition. Technically and ergonomically designed, it features the following four gear bags in one:

Cooler -- soft-sided storage for snacks & beverages

Diaper -- large change pad, insulated bottle holder, pacifier clip, toy loops, abundant storage for baby gear & 'tough as nails zippers

Video -- padded pocket for safety & protection.

Personal Gear -- secure pouch for wallet, keys, glasses, cell & PDA My husband Gary and I are active parents," said Heather Campbell-Dewar, who couldnt find one bag capable of carrying all our gear. Out of this need, Baby Sherpa was born."

Baby Sherpa is committed to addressing the lifestyle needs of active families," said Campbell-Dewar.

The feedback they have received from customers is interesting and rewarding-"Baby Sherpas have travelled the world. We have received letters from parents who have taken them skiing, boating, and on every major airline around the world. They have been at the Great Wall of China, Paris and of course Disneyland,to name a few", said Heather."Having parents tell us that we made their lives and trips easier is why we started Baby Sherpa."

Baby Sherpa is a leading edge designer of gear-carrying solutions designed to simplify and help organize active families. Founded in 2002, Baby Sherpa has received various juvenile product awards for excellence and innovation. They have offices in Wheaton, Illinois and Stony Mountain, Manitoba, Canada.

Check out Baby Sherpa on line @ www.babysherpa.com

For further information:

Heather Campbell-Dewar

Telephone: 1-888-333-3424

Email: info@BabySherpa.com