Clicklab's ESA/T Marketing System Helps Online Advertisers Maximize Their Web ROI

MIAMI, Fla. (PRWEB) -- June 8, 2004 -- Clicklab, a provider of web analytics and ROI tracking service with customizable e-metrics and click fraud protection, today announced the release of a Special Report titled "The ESA/T Marketing System: Four Steps to Improving Your Online ROI and Reducing Costs."

MIAMI, Fla. (PRWEB) June 8, 2004

June 8, 2004 -- Clicklab, a provider of web analytics and ROI tracking service with customizable e-metrics and click fraud protection, today announced the release of a Special Report titled "The ESA/T Marketing System: Four Steps to Improving Your Online ROI and Reducing Costs."

Marketing pioneer John Wanamaker once quipped, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." These days, nothing has changed. Internet entrepreneurs are still struggling to solve the riddle. Only now, the online ad budgets being gambled away are considerably larger than in Wanamaker's day.

What's needed is a way to determine which part of your website advertising budget is being wasted and what to do about it. Enter the ESA/T Marketing System.

Clicklab's Special Report expands on what we know about marketing ROI (Return On Investment) and raises it to new levels by revealing the secrets of this simple, four-step program.

View ESA/T diagram: http://www.clicklab.com/esat.gif?src=Press-Releases&kw=pr060804

ESA/T, which stands for Enhance, Select, Analyze, and Test/Tweak, has been used with great success for several years by a select group of online marketers. Now the creators of the ESA/T Marketing Super System have distilled their program into this easy-to-follow guide that helps online entrepreneurs and marketers increase returns on their advertising investments by learning how to:

"E" Enhance the usability of their web sites, thereby increasing sales and conversion.

"S" Select the traffic sources destined to generate the most leads and/or sales at the least cost.

"A" Analyze web site traffic statistics to determine which strategies and traffic sources are working.

"T" Test and tweak marketing methods to capitalize on those that are working and eliminate advertising waste.

Report author Dmitri Eroshenko has tackled a daunting subject and boiled it down into a concise, jargon-free guidebook complete with worksheets and checklists that make it easy for managers to put the ESA/T principles to work immediately. The ESA/T system is timeless. It doesn’t change with technology or fads but will keep on improving your marketing ROI as long as you keep using the four steps.

Clicklab's Special Report is available for download at http://www.clicklab.com/special-report?src=Press-Releases&kw=pr060804

KEYWORDS: Web analytics, marketing ROI, advertising return on investment, website usability, website statistics software, click fraud, web traffic analysis, statistics, metrics, e-metrics, advertising tracking, PPC tracking, search engine marketing.

ABOUT CLICKLAB: Clicklab (http://www.clicklab.com/?src=Press-Releases&kw=pr060804) is a provider of web analytics service with customizable e-metrics and click fraud protection. Clicklab measures your advertising ROI, website usability, and conversion rates, thus enabling continuous improvements in marketing and sales strategy. For more information, call 888-841-3342 ext. 225 or email press@NOSPAM.clicklab.com.