Gilbarco Veeder-Root and Scala Partner to Bring High-End Digital Signage to the Forecourt

Gilbarco Veeder-Root and Scala announced today a strategic partnership to integrate the Scala digital signage solution with Gilbarco's new FlexPay™ CRIND™ payment module

Greensboro, NC/Exton, PA (PRWEB) September 15, 2008 -- Gilbarco Veeder-Root and Scala (www.scala.com) announced today a strategic partnership to integrate the Scala digital signage (www.scala.com) solution with Gilbarco's new FlexPay™ CRIND® payment module. The concept will be unveiled to retailers this week at the Automechanika show in Frankfurt, Germany.

With the new Scala-powered Gilbarco FlexPay, oil companies and retailers will benefit from an integrated offering that enables high quality advertising (www.scala.com) and multimedia (www.scala.com) messages at the forecourt. Previously, this integration was unavailable to the market due to security constraints and pump performance issues.

"By working with Scala, Gilbarco Veeder-Root will offer our customers a seamless indoor to forecourt digital signage (www.scala.com) and advertising experience by coupling the breakthrough technology of our FlexPay payment engine with Scala's leading digital signage platform. The combination is sure to drive greater in-store traffic and therefore increase profitability," said Andrew Robinson, Gilbarco Veeder-Root's director, global payment business unit.

"We are privileged that Gilbarco Veeder-Root has selected Scala to enable digital signage in its innovative FlexPay platform," said Oscar Elizaga, vice president, EMEA for Scala. "We are now actively working with Gilbarco and Scala's worldwide network of partners in several significant projects."

About Gilbarco Veeder-Root

Gilbarco Veeder-Root and Gasboy are the leading suppliers of outdoor payment systems, integrated fuel control, site management, and support services for petroleum marketers and commercial fuelling enterprises worldwide. (www.gilbarco.com, www.veeder.com, www.gasboy.com). For more information visit www.gilbarco.com.

About Scala

Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at www.scala.com.

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