Collect, play, trade and... learn with UEFA EURO 2004 digital trading cardz. This summer's trading cards are multi-dimensional value for money.

UEFA EURO 2004 CD Cardz are the hottest collectable this summer

London, UK (PRWEB) June 11, 2004 -- Serious announce that their 60 CD Cardz of Europes top footballers are proving to be the hottest craze this summer. Parents however can relax, because unlike computer games, these digital trading cardz are very affordable and unlike their predecessor - the paper trading card, (which predominantly refers to fantasy and monsters), they have an educational value too, with 80 MB of interactive content about real football idols, who themselves represent performance and success through team spirit and phenomenal sporting skills. The cardz play in your computers CD-Rom tray (Win/Mac) and feature video, music, match photography and exclusive editorial by commentator, Nick Webster of Fox Sports World®, as well as fun trivia and desk top goodies.

Various psychological studies have shown that trading cards encourage both communication skills and social interaction. These new CD Cardz also support reading skills, abstract thinking and coordination.

The UEFA EURO 2004 CD Cardz are available at Harrods, Tesco Stores, WH Smith, Coop, at all good newsagents, official stadium stores, news kiosks and petrol stations throughout Europe or online at http://www.serious.com and at the official UEFA store, http://www.euro2004shop.com

With offices in London, New York and Singapore, Serious is a privately owned, worldwide publisher of interactive and CD and DVD Cardz. Reminiscent in shape to traditional trading cards and expanding on the principle of the European football sticker, but with up to 80 megabytes of content, CD Cardz are both Windows and Mac compatible, requiring no additional software or installation. DVD Cardz can be played in any standard DVD player including PlayStation2, Xbox and Game Cube. A pioneer in '21st Century Collectible, Serious products are presently being sold at over 40,000 retail outlets worldwide and online at www.serious.com. In addition to their current partners at the NFL, NBA, UEFA EURO 2004 and Manchester United, Serious has produced CD Cardz for New-Line Cinema, Sony Pictures, Columbia Pictures, Warner Brothers Pictures, Miramax Films, Universal Pictures and 20th Century Fox, bringing movie fans some of the hottest Hollywood titles, including Spider-Man and The Lord of the Rings.

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