ComputerTree and Mediaspectrum Join Forces to Market World-Class Media Platform

Companies to Market Complete Content Management Platform for Editorial, Ad Sales, Production and Distribution.

Washington DC (PRWEB) June 17, 2004

Mediaspectrum Inc.™ and ComputerTree Inc.™ have announced they will co-market the EngineBridge Ad Services platform to publishing companies worldwide. At the same time, Mediaspectrum will create the next generation of content management services for editorial based upon the Mediaspectrum EngineBridge platform. The alliance between the two content management experts means the beginning of the industry’s first integrated platform for both advertising and editorial solutions and means Web-services based applications will quickly become the de-facto standard for an industry that has been overrun with client-server applications.

Separately, the two companies will co-market the current generation of ComputerTree editorial products. The next generation of editorial products will provide 100% backward compatibility for existing ComputerTree customers, some of the largest publishing companies in the world.

“The fact that we can offer Mediaspectrum’s EngineBridge to all our existing customers immediately is a huge win for us and our customers alike,” said Joe Young, Vice President of Business Development for ComputerTree. “With this partnership finalized, the availability of a complete web services based media platform is inevitable.”

“We’re thrilled to be working with the team at ComputerTree,” said Scott Killoh, CEO of Mediaspectrum, Inc. “We’ve had a great relationship for years and the fact that we’re now able to offer world-class content management solutions for both advertising and editorial is huge for both of us. The partnership offers our customers a clear migration strategy for editorial and gives ComputerTree immediate access to a complete suite of web services solutions.” Killoh continued, “I know customers on both sides will be able to see the power and benefits of the partnership immediately.”

As part of the agreement, ComputerTree has become an authorized reseller for the entire EngineBridge Ad Services platform. Comprised entirely of Java Web-services based solutions, the platform offers a single solution for the entire ad supply chain—from order entry to production and ultimately onto distribution. In addition, EngineBridge, like ContentWare can manage both print and Web files so advertisers can easily begin upselling print ads to the Web and vice versa.

Release Recap

• Mediaspectrum and ComputerTree partner to co-market Mediaspectrum EngineBridge and ContentWare
• Partnership opens the door for the industries first integrated content management solution for advertising and editorial
• Effective immediately ComputerTree has been certified as an authorized reseller of all Mediaspectrum technology

About ComputerTree

Since 1982, ComputerTree has been a trusted partner, consultant and resource to the publishing, entertainment and new media industries, offering turnkey solutions and expertise in networking, cross-platform integration, and content management. While their client list has grown to include public services, retail industries, and higher education, their commitment has remained unchanged, as they continue to combine state-of-the-art technology with professional training, supported by the most talented service staff in the industry. ComputerTree is headquartered in Winston-Salem, NC and can be found on the Web at http://www.computertree.com.

About Mediaspectrum

EngineBridge, the Mediaspectrum Ad Services Platform, is a modular solution that places, produces, tracks, and distributes multichannel advertising. Platform independent and built entirely on Java, EngineBridge’s services-based architecture provides a flexible solution to increase existing ad sales and generate new revenue from previously untapped channels such as Yahoo!_ and Google_. Mediaspectrum is headquartered in Burlington, MA and can be found on the Web at http://www.mediaspectrum.net.