THROB to Promote Honey DVD Debut

New agency emerges as favorite for adult-entertainment startups

Los Angeles, CA (PRWEB) June 18, 2004 -- H&L Digital Publishing has signed a deal with THROB for the marketing, promotion and public relations of its latest endeavor, Honey DVD Magazine. Honeys first issue, scheduled for release in July, will include celebrity interviews, music videos, adult-movie trailers and behind-the-scenes" footage. The publishers have partnered with mainstream mail-order companies to distribute 100,000 copies of the Honey DVD to carefully targeted consumers.

DVD-based magazines can present both editorial and advertising content in a more entertaining and integrated way than traditional print media," says Frank Holder, president [and CEO of H&L. We want to position Honey as the standard-bearer for this new medium, and THROB presented us with bold strategy for taking the industry by storm."

After seeing a preview of the Honey debut issue, Adam Glasser, a.k.a. Seymore Butts, has signed on as Honeys first marquee advertiser. Glasser will also supply content for upcoming issues.

THROB will help H&L build the Honey brand, develop integrated marketing programs, and cultivate its adult-advertising clients for future issues. Honey is the latest of several new ventures to join THROBs client list since it was founded this year by industry veteran Katie Smith.

In an increasingly competitive economy, it is critical to do things right from the very beginning," says Smith. Because THROB is also a young company, we understand the dynamics of the new marketplace in a way that more established agencies might not. When our clients are burning the midnight oil, we are right there with them."

About THROB:

THROB is a strategic marketing and advertising agency specializing in digital media. Through expert marketplace research, THROB audits brands, products and services to help companies compete and win. THROB cultivates innovative ideas and solutions, helping clients develop new features, benefits and niche-focused messages that are communicated through high-quality campaigns and marketing programs. For more information about THROB, visit www.3ob.com.

To request a press kit or to schedule an interview, please call 323-997-2194.

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