Consumer Eye for the Technology Guy

Eastwick Communications Launches Digital Life Practice to Help Technology Companies Talk to Consumers. Joshua Weinberg Joins Eastwick to Expand Capabilities in Rapidly Growing Consumer Technology Industry.

(PRWEB) June 23, 2004 -- Eastwick Communications Inc.(TM), one of the top independent high-tech PR agencies in Silicon Valley, announced the debut of its Digital Life Practice, designed to provide strategic counsel and high-impact media programs for high-tech organizations that market products or services to non-technical consumers and small businesses. Headed by Joshua Weinberg, a public relations professional with 15 years of consumer high-tech experience, the Digital Life Practice will serve businesses, research labs, and other organizations focused on technology products, services, standards, and issues.

"With the economic recovery taking hold and the pipeline filled with new technology products, two industries will rebound strongly: consumer electronics and the microprocessors driving those products," said Elaine Cummings, principal and co-founder of Eastwick Communications. "Many companies in both industries will need help communicating benefits to customers, which is why we started the Electronics Practice in February and are now launching our Digital Life Practice. Joshua, with his dynamic personality, insight into the evolution of the 'digital life,' and excellent relationships with consumer publications, is a perfect fit for the new practice."

During his career, Weinberg has launched a number of high-profile consumer technology products for both startups and Fortune 500 companies, including Sony's VAIO PC line, Intel's toy microscope, and Handspring's Visor Edge. At Eastwick, Joshua heads up one of the most experienced, media-savvy teams in high-tech PR, establishing a group that is uniquely positioned to help technology companies and organizations communicate with the non-technical world.

"The dilemma for so many organizations is how to differentiate and sell technology products to consumers without talking only about bits, bytes and specs," said Weinberg. "To introduce new technology products to mainstream audiences, companies must quickly explain the uses and benefits, while still educating tech-savvy early adopters and other influencers. Eastwick's Digital Life Practice helps organizations communicate with consumers and other groups in language they understand and in the publications they currently read. In addition we can help companies be proactive in talking about issues like digital rights management, privacy, and security that invariably come up whenever new technologies are introduced."

Eastwick's passion for technology dates back over 13 years and cuts across the technology industry both horizontally -- from microchip design to MP3 players -- and vertically -- from IT and manufacturing to financial services and healthcare. In each market, the agency has stayed focused on industry realities and trends and has earned the respect of key editors and analysts. The result has been a track record of consistently excellent client service and measurable business benefits. Eastwick's current consumer technology clients include Groxis, the award-winning leader in desktop search, and Netpace, the Bay Area-based leader in mobile marketing solutions. Over the years, Eastwick has worked with a number of other leaders in consumer technology including Adobe, Softbook, DoDots, and SeniorNet. Weinberg's digital life experience includes PR for Intel, Sony, IBM, Handspring, and Homestead.

About Eastwick Communications

A Silicon Valley original, Eastwick Communications is one of the top "true independent" technology PR agencies in the country. Over its decades-long legacy, Eastwick Communications has applied award-winning PR strategies to help introduce technology innovators, build category leaders and develop global business powerhouses. Eastwick Communications offers a client-proven methodology that aligns engaging media programs with objective measurement tools to track the contribution proactive PR makes toward tackling key business challenges. True to its roots, Eastwick Communications embodies the classic Silicon Valley work ethic, with creativity, intensity, connections and commitment -- and a solid reputation for getting the job done for its clients. For more information, go to www.eastwick.com.