Law Firms Get Tough On Toxic Partners" -- New Legal Marketing & Leadership Book Explains Why Firms Must Rid Themselves of Toxic Partners and more....

Toxic law partners are bad for business -- terminally bad. They destroy prosperity and stifle growth. As one Detroit partner put it: Having a toxic partner at your firm is like having your very own Anti-Christ..." In his newly released book Marketing The Legal Mind" (LMG Press, $62.00 and distributed by Atlasbooks.com) Attorney and Author Henry Dahut takes on these and other emotionally charged issues facing todays law firms. The book offers candid, humorous and sometimes deeply disturbing insights into the personal and professional struggles facing law partners.

Los Angeles, CA (PRWEB) June 26, 2004 -- In his newly released book Marketing The Legal Mind" (LMG Press, $62.00 and distributed by Atlasbooks.com) Attorney and Author Henry Dahut takes on these and other emotionally charged issues facing todays law firms. The book offers candid, humorous and sometimes deeply disturbing insights into the personal and professional struggles facing law partners.

Dahut says, Often a firms inability or unwillingness to change can be traced to one individual, one obstinate personality...the one who kills off possibility just by being present to it." He jokingly suggests that firm leadership strap the Toxic to a dolly and speed-roll him out the back door. He writes, Nothing less than full and complete ejection will do" Dahut is not alone in his thinking, see Aric Press recent call in the April 2004 issue of American Lawyer for firms to stop enabling the jerk" partners and actually enforce a no asshole rule."

One frustrated junior partner put it this way: Everyone knows the partner who has been holding us back -- its no secret. He is entrenched here...if he leaves so will important clients --not to mention the lawsuits that will follow... Its a can of worms" no one here is prepared to open."

But Dahut warns that .... not opening that can of worms" sends the wrong signal to younger partners. Plus by not opening that can, youll never get the Toxic in one where he belongs. Instead, hell continue to have his way, creating chaos and strangling out every bit of vitality thats left at the firm."

In writing his book, Dahut gained the trust of over 100 law partners across America. It offers anecdotal evidence and analysis of business development stumbling blocks impeding law firms including:

* Why Fear & Greed Campaigns Repel Clients.

* The Big Fee Myth -- Why Price Doesnt Matter.

* Firm Leaders -- Why Most Partners Fear Leading.

According to Attorney Steve Barrett, law firm strategist and industry consultant, (as well as former Marketing Director for Paul, Hastings, Janofsky & Walker -- now over 850 lawyers strong) Marketing The Legal Mind is a quick but totally compelling read, one that rings scarily true in many firms..." In Barretts book review published in the June 2004 Issue of Professional Marketing Forum magazine, he writes, Id put this book right up there with the classics of law firm management, such as those by David Maister, and services marketing, such as Harry Beckwiths Selling the Invisible."

The Author: Henry Dahut is a Los Angeles based marketing strategist with twenty years of marketing and legal experience. He is on the Executive Committee of the State Bar of California, Management & Technology Section. For ordering information log on to www.HenryDahut.com or call and e-mail at 818-509-0006 Henry@HenryDahut.com

(Book, Reviews & Artwork Available on CD).