Leading Industrial Design Agency Celebrates A Decade of Innovation, Excellence & Growth

Product Ventures Ltd., a leading product and packaging design & development agency, marks its tenth anniversary this week. Ten years after debut, the agency of 30 boasts a client roster that reads like a Whos Who of global business, including Procter & Gamble, Pepsi, Unilever, Hasbro, Kelloggs and Johnson & Johnson. Product Ventures is behind the packaging and new product success of many best known brands including Fisher-Price, Tide, Cascade, Downy, Crest, Febreze, Mr. Bubble, Dawn, Lays, Dryel and Swiffer.

Fairfield, CT (PRWEB) June 30, 2004 --- Product Ventures Ltd., a leading product and packaging design & development agency, marks its tenth anniversary. Founded in 1994 by Peter B. Clark, IDSA, Product Ventures started out as a 3-person operation with a single client.

Today, the agency of 30 boasts a client roster that reads like a Whos Who of global business, including Pepsi, Unilever, Hasbro, Kelloggs and Johnson & Johnson. Product Ventures is behind the packaging and new product success of many best known brands including Fisher-Price, Tide, Cascade, Downy, Crest, Febreze, Mr. Bubble, Dawn, Lays, Dryel and Swiffer. In fact, Product Ventures is a top industrial design firm for consumer goods giant, Procter & Gamble, with whom the agency enjoys a longstanding relationship. We have the highest rate of success when it comes to getting structural packaging designs to market for P&G," states Clarke, Thats an impressive accomplishment in just ten years".

Word is out about the largest industrial design firm in Connecticut. In March, Product Ventures attracted the attention of CBS News The Early Show and featured Clarke as an expert commentator in a segment on packaging trends, titled Wrap Rage".

World-class Talent + Enabling Facility = Award Winning Design

A pioneering spirit, a passion for excellence, and the desire to make the world a better place through design has attracted top tier marketing, creative and engineering professionals to Product Ventures. The agencys innovative designs range from childrens products to surgical equipment, and have garnered many prestigious design accolades including the IDEA, Good Design, Medical Device Excellence, Red Dot, Dupont, Ameristar and American Society of Aging awards.

We have the right talent, tools and atmosphere to bring ideas to life," says Clarke, Our unique strategy has been to bring everything we need in-house, enabling us to get the right product or package to market fast." The agencys headquarters features a client ideation & innovation studio, rapid prototyping and model-making shop, and a consumer learning center. This means that consumer insight is applied early and often into the design process, resulting in consumer-validated concepts with a higher likelihood of marketplace success.

Increasing Interest in Design Heralds Continued Success

As evidenced by the flood of design-based programming on television, good design has become increasingly important to consumers. Its driving purchase decisions in even in the most every-day categories such as dish soap and deodorant. This trend means a bright future for Product Ventures.

Despite a down economy, we have continued to grow," explains Clarke, Our portfolio of big brand success speaks to the design excellence we have assembled over the last decade." Earlier this year, Product Ventures opened a second location in the United Kingdom, to pursue the global design initiatives

of multi-national clients. Our team members will gain international experience when projects require working from both locations," explains Clarke, This presents an exciting professional development opportunity for our growing staff."

Product Ventures highly-regarded management team includes Javier Verdura, Craig Pirie, Wayne Marcus and James McCay.

About Peter B. Clarke

Clarke grew up in Westport, Connecticut, born into a creative family (his father is a noted watercolorist and former art educator). After high school, Clarke joined the Marine Corps, which helped hone his disciplined and focused approach to business. With his four year tour completed, Clarke entered the University of Bridgeport at the suggestion of his father, who introduced him to the field of Industrial Design. Clarke graduated summa cum laude, and went on to cultivate his skills and design philosophy with such firms as Group Four Design, Teague and Niels Diffrient.

A visionary entrepreneur, Clarke founded Product Ventures Ltd. in 1994 to create the ultimate research, design and development consultancy for product and packaging innovation. His passion for excellence has won professional recognition and enduring relationships with the worlds leading companies and their most important brands. Recently his professional achievements were acknowledged with a Distinguished Alumni Award from his alma mater. Clarke is a sought-after speaker and editorial contributor, recently presenting at the Brand Packaging: Packaging That Sells conference in Chicago and Universal Packaging Design conference at Michigan State Universitys School of Packaging.

About Product Ventures Ltd. (www.productventures.com)

Product Ventures...the best kept secret behind the best known brands. We are product and packaging architects, creating innovations for marketplace success. Product Ventures has the right tools, talent, attitude and atmosphere to consistently deliver solutions that fulfill consumer and business needs. Our commitment to excellence has earned us lasting relationships with the worlds leading companies and their most important brands.

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CONTACT:

Natasha Lopoukhine

Product Ventures Ltd.

Telephone: 203.319.1119

Email: nlopoukhine@pvldesign.com

Website: www.productventures.com