New Surf Clothing Company Launches Online at Coolitoh.com

A new surf clothing and apparel company, Coolitoh, has launched a web site at http://www.coolitoh.com to make purchasing quality active wear easy for surfers and surf enthusiasts everywhere. Using designs that combine surfing roots and global influence, Coolitoh aims to separate from large corporate entities and remains involved in the people and community of surfing.

Columbus, OH (PRWEB) September 24, 2008 -- A new surf clothing and apparel company, Coolitoh, is launching online to reach surfers and the surf communities on every coast. Coolitoh is quickly positioning itself in the surf industry far away from its "corporate" competition by staying true to surf culture through the use of original designs by an actual surf dude and the use of organic materials. Now at http://www.coolitoh.com, surfers and surf enthusiasts can browse the latest styles and trends as they arrive and buy direct from the source.

Started on the beaches of South America in 1994, Coolitoh has relocated to the U.S. and evolved from its surf shop days to an online retailer of surf wear. As it moves into the Fall of 2008, Coolitoh will begin featuring cool weather surf wear such as hoodies and long-sleeved tees. A line of skating apparel is in the works for winter. New merchandise is constantly debuting, so checking the site regularly is a must.

Josh Haouara, Lead Designer for the company, has an action plan. "Our vision at Coolitoh," Josh says, "is to keep bringing the people original artwork on quality apparel, and to stay away from what's already been done." Coolitoh is on the brink of the "big wave" as people begin to recognize the difference between corporate surf wear and surf wear produced by those who know surfing.

For additional information on the news that is the subject of this release contact Josh Haouara, or visit http://www.coolitoh.com.

About Josh Haouara:

A designer in the surf industry for 15 years, Josh's philosophy is reflected on his cell phone, which says: "We become what we think."

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