Bringing back the personal touch -- travellers choice, 'a world of experience.

Weve all heard 'lowest airfares guaranteed or 'were the travel professionals, but a new catch cry is set to take consumers by storm -- 'a world of experience. Travellers Choice is a national retail travel network consisting of over 170 independent travel agents who aim to bring back the personal touch to the world of travel. The company is over 25-years-old, and staunchly follows its ethos of relationship-based service between consultants and consumers.

(PRWEB) July 3, 2004 -- Weve all heard 'lowest airfares guaranteed or 'were the travel professionals, but a new catch cry is set to take consumers by storm -- 'a world of experience.

Travellers Choice is a national retail travel network consisting of over 170 independent travel agents who aim to bring back the personal touch to the world of travel. The company is over 25-years-old, and staunchly follows its ethos of relationship-based service between consultants and consumers.

An extraordinary surge in growth over the past few years now positions Travellers Choice as one of the top five retail travel agent groups in Australia. The time is ripe for an extensive co-branding of the Travellers Choice name, which will clearly identify the independent travel agents who are members of the Travellers Choice group. This new branding approach will be formally launched in July 2004.

According to CEO, Gary Allomes, Travellers Choice recognises that the relationship between an agent and the customer is vital to providing a positive travel experience. There is a definite market of customers who are tired of communicating through computers or through automated telephone services. They want face-to-face contact and an ongoing relationship with service providers.

Particularly in todays climate, where travel plans can include a degree of apprehension or where expert travel advice is necessary, customers need to feel that they can ring with a query and it will be answered promptly and correctly. They need to know they are being looked after and their every need is being met. Our travel agents share a wealth of experience and knowledge built over many years in the industry, and are keen to share it with their valued clients on an ongoing basis."

What also makes Travellers Choice unique is its endeavour to continue growing as a group of independent travel agents sharing the same ethos and branding, as opposed to becoming a franchise or mass conglomerate. Travellers Choice customers will not get lost in the system," says Gary. All travel agent members purchase shares in the company and therefore become the owners of the company. This means that each has a vested interest in the company, with a share in the profits and a say in its direction.

Since our customers are the backbone of our company, the combined aim of all is providing superior service and the best deals possible."

For more information or for further comment, contact Gary Allomes, CEO or Lyn Le Provost, Operations Manager on (08) 9321 2233.