CGSM Boosts Client Capabilities by Acquiring Stake in Global Marketing Technology Network

CGSM Partnership Agreement with Tri-Media Integrated Marketing Technologies Offers Benefits of a Large Network of Creative Agencies and Proprietary Marketing Tools

Wilton, CT (PRWEB) September 30, 2008 -- Smart marketers know that success often lies in partnering with the right team. To ensure the increased successes of its own clients Canterbury Graphics Strategic Marketing (www.CGSM.com), a direct-marketing strategy agency founded by Mark Kolier 12 years ago, has acquired an ownership position in marketing technologies firm Tri-Media Integrated Marketing Technologies, a global managed marketing services provider, based in Ontario, Canada. The move immediately adds the resources of Tri-Media's worldwide network of more than 20 creative agencies, as well as Tri-Media's proprietary array of Internet and interactive tools including content management, digital marketing, e-commerce and online reservation tools, crisis communication software and business intelligence applications. CGSM will provide its expertise as one of the network's few direct marketing-focused agencies. The company will continue to operate from its Wilton, CT headquarters.

"CGSM will now be able to provide our clients access to top talent and a suite of innovative technologies and tools designed to accelerate their marketing efforts," said Kolier. "Our partnership with Tri-Media represents the next step in our evolution as a full service provider of marketing strategy and services."

"Our new relationship makes sense both geographically and strategically for Ontario-based Tri-Media, according to Albert Iannantuono, the company's president and CEO.

"CGSM has a heritage of providing strategic direct marketing to its clients and we look forward to tapping their strength in our network," said Albert Iannantuono, Tri-Media president and CEO. "Our tmSuite™ tools and technologies will allow them to quickly execute on their client strategies as high-response integrated and interactive campaigns."

With the new relationship, CGSM adds more than 40 Internet strategists, software engineers, developers, network and quality assurance engineers and interactive project managers at Tri-Media offices in Ontario, Chicago, Europe and Asia.

About Tri-Media

Now in its 22nd year Tri-Media (www.Tri-Media.com) is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools.

About CGSM

CGSM is a privately held direct marketing agency specializing in the marketing strategy, design and production of targeted, customer-focused campaigns. Capabilities include email, direct mail-packages and inserts, video marketing, and web site development, hosting and maintenance. CGSM's production skills combined with a focus on data analysis and modeling make it possible for the agency to offer a unique approach to customer acquisition and retention that takes into account all the complex details of a marketing campaign without ever losing sight of the overall business objectives. For more information, please visit http://www.cgsm.com

To schedule an interview, please contact Jill Cirigliano of Communication Strategy Group at jcirigliano@gocsg.com.

Media Contact

Jill Cirigliano, Communication Strategy Group for CGSM

jcirigliano@gocsg.com

631-239-6335    

www.gocsg.com

# # #