Poll Shows Fahrenheit 911 Will Impact Presidental Election

A national survey of an online panel of 10,000 respondents by research firm, e-FocusGroups, reveals impact of controversial film.

(PRWEB) July 8, 2004 -- David Van Nuys, Ph.D., President of market research company, e-FocusGroups, and professor of psychology at Sonoma State University reported the results of an ongoing online poll today. Currently, over 1,500 respondents from across the U.S. have taken the brief survey which can be found at www.e-focusgroups.com/farenheit911.htm An invitation to take the poll was sent out to approximately 10,000 members of a national online research panel maintained by e-FocusGroups.

With more than 1,500 responses already in, the major findings are not likely to shift over the next couple of days, according to Dr. Van Nuys, who reports the survey to be accurate within plus or minus 3 percentage points.

The most salient findings are:

33% have seen Fahrenheit 911.

29% are still planning to see the movie.

18% say they intend NOT to see the movie.

Of the 33% who have seen Fahrenheit 911:

About 3.5% who were going to vote for Bush say they will now NOT do so.

9% say they were undecided but now will vote for Kerry.

52% say they are more likely to vote in the upcoming presidential election, as a result of seeing the film.

72% say they are are more likely to seek out additional information about issues and candidates as a result of seeing the film.

An ongoing summary of the results as they come in can be seen at: www.e-focusgroups.com/farenheit911results.htm

For more detailed information, contact David Van Nuys, Ph.D., david@e-focusgroups.com, (707) 585-7363.

e-FocusGroups is a market research firm that has served a long list of corporate clients, including Fortune 500 companies, such as The New York Times, IBM, Hewlett Packard, and so on. (See www.e-focusgroups.com/clients.html). The survey reported here was not sponsored by any group and was carried out as a public service.

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