A Big Boost for Small Business

As we all make our way through less than stable economic times, we tend to look for salvation wherever we can. Economic salvation, that is. Oddly enough, the first thing most businesses cut -- especially small businesses -- is their marketing budget. Isn't it odd that when customer stop buying the first thing we tend to do is stop asking them to...er...buy?

(PRWEB) July, 8 2004 -- As we all make our way through less than stable economic times, we tend to look for salvation wherever we can. Economic salvation, that is. Oddly enough, the first thing most businesses cut -- especially small businesses -- is their marketing budget. Isn't it odd that when customer stop buying the first thing we tend to do is stop asking them to...er...buy?

This is because most small business owners and managers view marketing as an expense. The truth is that marketing, when handled properly, is an investment. Companies who implement a consistent market strategy during rough times always come out ahead when things get back to normal. Just like most day traders never really make any money on the stock market, smart investors tend to come out ahead in the long run. It's all about strategy.

Celebrating fifteen years of helping small businesses achieve big ROI, Catch Light Productions has stepped up to this economic challenge by building The Brand Store. To put it simply, The Brand Store is a unique online shopping system which provides a convenient way for small businesses to self-manage their marketing programs in a cost-effective manner.

The Brand Store offers select solutions developed specifically to provide an alternative to full-service marketing when convenience and economy are the driving factors. The key factor in cost savings with these products is that they are heavily dependent on client involvement -- think of it like self-service as opposed to full-service. The structure of these products is such that any small company with limited resources could easily use the individual products in sequence to produce a complete small business marketing program.

"The common pitfall we see in most small businesses is the belief that marketing dollars can be saved by performing certain tasks themselves," says Howard Theriot, principal of Catch Light Productions. "The problem with this thinking is that people tend to try to save money in the wrong places. They neglect planning and strategy and good creative. The Brand Store answers this need by giving small business owners the cost control they seek while also providing sound structure and quality control," continues Howard.

A very special feature of The Brand Store is that, in addition to it's "off-the-shelf" solutions, the system can easily house an endless number of private client storefronts with custom products and options. This is ideal for companies who frequently order items such as forms, stationary, posters, mugs, etc. The stores can even contain departmental categories for easy ordering of products by various personnel within the company.

The new efficiencies brought to small business through the Brand Store is another example of why Catch Light Productions continues to lead the way in small business marketing strategies. Visit www.catchlight.com for more information about Catch Light Productions and The Brand Store.

# # #