eRSVP Releases MAX v1.5 Online Events Registration Solution

eRSVP, a pioneer in the online events registration industry, releases the latest & greatest version of its advanced online software solution for professional meeting and events planners - eRSVP Max v1.5. New features provide enhanced e-business security, enable new client revenue streams, improve productivity and ease of use.

New York, NY (PRWEB) July 12, 2004 –- eRSVP, a leading developer and provider of Web-based events registration and information management solutions for professional meeting and events planners, has released the first upgrade of its advanced online software product, eRSVP Max v1.5. The announcement coincides with the company’s first-ever exhibition at the MeetingWorld industry trade show, held at the Grand Hyatt hotel in New York, July 12-13, 2004.

“Our purpose for this upgrade was to bring the Max solution into compliance with current best practice standards in e-business security, as well as create a new revenue stream for our e-commerce clients. We’ve also provided improvements for increased productivity and ease of use,” remarked Ajay Arora, eRSVP co-founder and CEO. “Overall, Max v1.5 will present a more integrated, user-friendly approach to doing e-business in the modern meeting planning environment,” he said.

Among the improvements implemented are:

• Inclusion of a new Card Verification Value (CVV2) code processing feature to more accurately authenticate credit card transactions, reducing incidents of identity theft and online fraud, thus resulting in fewer charge-back expenses to the client;

• New capability for clients to charge service fees, applicable to the association membership management components of eRSVP Max;

• A new feature to allow event guests to review and update their previously-submitted online registration information – applicable to non-commerce events only;

• New campaign management functionality that automatically repurposes data about registered guests, so planners can more easily identify and track events the guest has previously attended

Originally released in October 2003, eRSVP Max provides professional meeting and events planners with a complete set of online registration services, combined with sophisticated information management tools developed specifically for the event and meeting planning industry to enable such business processes as customer relationship management (CRM), data mining, e-marketing and online market research. Current clients include Ernst & Young, Wyeth Corporation, Hilton Hotels, America Online & NewsCorp.

About eRSVP

Founded in 1998, New York-based eRSVP specializes in Web-based events registration, payments processing and value-added information services for professional meeting planners and events organizers. Its event response management tools create an instant Web presence for clients, enabling online invitations, confirmations, e-commerce transactions and scheduling, plus sophisticated campaign management, custom report generation, survey creation and data analysis tools. For more information, visit http://www.ersvp.com.

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