Apple Selects John Kraft as Featured Artist

San Francisco Based Artist Breathes New Life Into Pop Art

(PRWEB) July 12, 2004 -- John Kraft has been selected for Apples Featured Artist Program, which provides an in-depth look at a body of work by established artists. This exposure, which extends through the summer, has already led to increased recognition of Krafts work both domestically and abroad.

One new fan sums up the initial response to Krafts work, "I love Johns style. He makes looking at art fun, and I can see why Apple chose him as a featured artist." In addition to www.apple.com and Krafts official website, www.johnkraft.com, his work can be seen in Dwell Magazine and in an upcoming feature in Better Homes and Gardens.

Influenced by Keith Haring and Andy Warhol, Krafts style is unique and playful, but with a mature edge. Vibrant colors and strong black lines help to define and communicate the themes represented in his art.

Kraft was born in Los Angeles in 1967.The son of a marine engineer and child psychologist, he was encouraged from an early age to explore and develop both his creative and analytical sides. This was evidenced with his parallel pursuits of painting and songwriting while also earning two degrees in engineering.

Kraft comments, Many people I encounter are curious about the seemingly odd contrast of my education as an engineer and my life as an artist. I believe that my background and education inform my art in a very natural and effective way. An artists use of color, form and composition is analogous to an engineers balance of materials, form and function."

Primarily a self-taught artist, Kraft has had periods of independent study in both Europe and the Far East. In 2003 he became fascinated with the process and promise of Giclée print production. "I believe a key aspect of the creative process is the desire to share one's work with the widest possible audience," says Kraft. Through the production of Giclée prints and the use of the internet, I hope to share my work with a larger audience over a wider geographic area."

John Kraft signed limited edition Giclée prints are available via his website, www.johnkraft.com.

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