Hip Hop Group Launches Redesign of its Popular Music Website

Archryval announced a major redesign to its popular music website archryval.com in anticipation of the upcoming album release of Southern Hostility.

Pensacola, FL July 12, 2004 --This week, hip-hop recording artist Archryval proudly unveils its new website archryval.com, to promote their upcoming album entitled Southern Hostility" reinforcing their online marketing presence. As artist in the digital age the group recognizes the Internet's valuable role in the development of a recording artist's career.

The launch of archryval.com furthers the artist's breakthrough use of the Internet as a homebase for fans, new music, tour information and up-to-the-minute news. ArchRyval.com was created to be an interactive and user friendly site, the new website is not only the ultimate fan site; but it is also the stage for networking between press, music industry professionals and PR staff. This site will also provide chat rooms, message boards, interactive games and online merchandise sales of Archryval's promotional material. "We are very optomistic about the positive influience and hope that archryval.com will become an online community where Archryval fans alike and all individuals who seek and desire a true form of digital music expression."

said Terrance Henderson Creative Director of marketing firm Team Media Creations Studios.

Archryval will employ a digital give-a-way promotion online via archryval.com and offline distribution of upcoming enhanced CD single Roc U" with popular video games Need 4 Speed Underground 2 and Madden 2005 provided by video gaming company Electronic Arts.

CONTACT INFORMATION:

Julie Shoemo

Undaground Sector Entertainment LLC.

850 341-8658

http://www.archryval.com

Fanbase@archryval.com