ReallyGoodFreelanceWriter.com featured at Web Association event on Search Engine Optimization and Web Content

Barbara Payne invited to serve on Writing for the Web" panel. To give tips on creating powerful content to achieve best search engine optimization, get more visitors to take action, and attract more customers.

Cleveland, OH (PRWEB) July 14, 2004 -- Barbara Payne, Managing Principal of ReallyGoodFreelanceWriter.com, will be a featured panelist at The Web Associations Content Strategy luncheon event to be held Tuesday, July 13 from 11:30 a.m.-1:30 p.m. at Windows on the River in the Powerhouse on the Flats West Bank.

The panel discussion will focus on how to develop a successful content strategy for your website with an eye to optimal search engine optimization. High-quality content can help achieve:

•    Higher rankings with search engines-which means more people visiting your site

•    Higher conversion rates-meaning more people will take action on your site

•    More satisfied customers who want to work with you in the future.

Generating quality web content needs to be a prime focus for any business today," said Ms. Payne. Its not something you can hand off and forget about. Your content is a reflection of who you are to your customers-and how you play your part in the marketplace."

Ms. Paynes selection for the panel was based on her 20 plus years of helping companies communicate effectively to attract and retain to loyal, profitable customers. She also serves as adjunct professor at Cleveland State University where she teaches Writing for the Web" and Blog for Business."

This panel discussion is a great place to hear from some of the best in the business today on how to go about it. Im honored to participate." To register or for more information on the luncheon/panel discussion, visit www.webassociation.org

About ReallyGoodFreelanceWriter.com

ReallyGoodFreelanceWriter.com is a marketing consulting firm that helps companies express their true character and helps executives and professionals find their true voice and express their thoughts in powerful ways to achieve their every communication need. In recognition of her 20 years of accomplishments, founder Barbara Payne was invited to co-author a book with business gurus Brian Tracy, Mark Victor Hansen and others. The book is called "Create the Business Breakthrough You Want: Secrets and Strategies from The World's Greatest Mentors," and its endorsed by well-known business giants like Ken Blanchard (One-Minute Manager) and Dr. Stephen Covey (The 7 Habits of Highly Effective People). Its on the presses right now; you can get your copy in September. Contact Ms. Payne at mailto:barbara@reallygoodfreelancewriter.com

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