The Experiential Agency Names Darren Andereck, Executive Vice President and Creative Director

He Joins XA From Alice's Garden, One of Chicag's Top Floral and Event Decorating Firms

CHICAGO, IL (PRWEB) July 16, 2004 -- The Experiential Agency, Inc., (XA)(OTC Bulletin Board: EXAG), a major national event marketing firm that serves many Fortune 500 companies, today announced that Darren Andereck has joined the firm as executive vice president and creative director. He will report to Joe Wagner, XA's chief operating officer.

As executive vice president and creative director, Andereck will lead a team of ten Chicago-based design professionals in creating multi-dimensional event decor and displays.

Andereck joins XA from Alice's Garden, one of Chicago's most prestigious floral and event decor providers for more than a decade. He was co-owner and an award-winning creative director of the company. Alice's Garden provided floral arrangements and decor for the Four Seasons, Ritz Carlton and Peninsula Hotels as well as visual display services for such distinguished retail stores as Van Cleef & Arpels and Lalique.

Chairman and CEO Frank Goldstin of XA said, "We are honored and excited to have a consummate creative professional such as Darren to spearhead the creative dimension of XA event development. Our constant challenge is to keep XA in the forefront of event staging, remaining fresh and forward in building new ideas. With Darren in this strategic role, XA makes a giant step forward in achieving this goal."

In the past year, Andereck's designs were featured in several major events, including the set for the 2004 Glaad Media Awards held at the Kodak Theater in Los Angeles, the set and decor for Unicef's "Dreams of Hope" charity event as well as fundraisers for the Joffrey Ballet and Human Rights Campaign. Moreover, he created and installed the decor for the "Grand Opening Party" of the W Chicago Lakeshore Hotel.

His creative accomplishments are well recognized. Andereck's floral design was featured in the Holly HuntChicago Showroom during the 2003 NeoCon World's Trade Fair. Moreover, a permanent sculpture he created for the new, Chicago restaurant Japonais is showcased in the April 2004 issue of Interior Design Magazine.

About The Experiential Agency, Inc.

The Experiential Agency, Inc. (XA) has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, McDonald's, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. (OTC Bulletin Board: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

For more information on this event, please contact:

Company

Lara Shipp

XA

312-397-9100 ext. 241

lara@expagency.com

Investor Relations

Truc N. Nguyen

Stern & Co.

VP, Investor Relations

212-888-0044

tnguyen@sternco.com

Media Relations

Stan Froelich

Stern & Co.

VP, Media Relations

212-888-0044

sfroelich@sternco.com