Icecandy Entertainment Taps Useful Things(R) For Feature Title

Promark Entertainment's "Slipstream," which premieres on the SCI FI Channel later this year, sports more than 20 shots (including the main title sequence) created by Icecandy Entertainment using Profound Effects' Useful Things.

Verona, WI (PRWEB) July 19, 2004 -- Profound Effects(R), Inc., a leading innovator in special effects technology, is proud to call attention to the efforts of Icecandy Entertainment on the SCI FI Channel's upcoming "Slipstream" from Promark Entertainment. Working with director David van Eyssen, Icecandy developed on-screen graphics, composited effects, and the main title sequence for the time-travel based action drama.

Star Sean Astin (Lord of the Rings) steals a secret government PDA-sized time travel device that links to a mother computer. The signature effect of the time travel process is a SPIROGRAPH(R)-like flowing geometric pattern which Icecandy reports was inspired by their research into string theory, black holes, and relativity.

The patterns, rendered in Adobe(R) After Effects(R) at HD resolution, were created by Icecandy leveraging Useful Things' unique extensibility. Icecandy originally attempted to code an After Effects plug-in themselves but found that looming deadlines made creating a custom effect in Useful Things to be far more expedient. Simon Buckingham, Icecandys VFX supervisor, said "Useful Things provided an incredibly quick and easy way to create custom effects within After Effects. Within a few days our programmer Ivan Snow had something up and running. Profound Effects then provided exemplary support which was an invaluable aid, especially when delivering animated graphics to the live-shoot of a feature film."

A complete user story including a downloadable movie of the title sequence is located on the web at http://www.profoundeffects.com/customers/icecandy_ut/. Useful Things 1.6 has a suggested retail price of $395 (USD) and is available from the Profound Effects store, located on the web at http://www.profoundeffects.com/store/. For enquiries about Icecandy, or to be sent a show reel, please contact Simon Buckingham on +44 (20) 7431-2810. Icecandy's web site is located at www.icecandy.com

Editors Note: Additional information about Profound Effects, Inc. and its products can be found online at http://www.profoundeffects.com. A media center, including white papers, media releases, and logos can be found at http://www.profoundeffects.com/company/press/.

(C)2004 Profound Effects, Inc. All rights reserved. Profound Effects and Useful Things are registered trademarks and the Profound Effects logo is a trademark of Profound Effects, Inc. Adobe and After Effects are either registered trademarks or trademarks of Adobe Systems, Incorporated in the United States and/or other countries. SPIROGRAPH is a registered trademark of Tonka Corporation. All other references to trademarks or registered trademarks are the property of their respective owners.

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